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Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based platforms can help your event take off, and how new technologies can help improve the event experience. KOSMOS conference case study.
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How Event Technology can help your Events Take Off
Jon Schäffer Co-‐founder @ Conferize
KOSMOS Conference
Copenhagen April 19th – 23rd 2010
3 Days 150 ParNcipants 104 Research papers 14 Sessions
Icelandic Volcano Erupts
120 parNcipants stranded in Europe and around the world
The conference was turned into a Hybrid event with live streaming
and chat rooms
Köln Arab Emirates Australia
Google AnalyNcs: 3.229 Pageviews
1.706 Online a[endees
2010 30 a[endees +1700 online
2013 400 a[endees +2000 online
From disaster to success
Awareness
ConsideraNon
Decision
BUY
The tradiNonal buying funnel is
dead
Before
BUY
Awareness
Research
Engagement
ConsideraNon
Decision
BUY
Awareness
ConsideraNon
Decision
Before
Today
Transparency
BUY
Awareness
Research
Engagement
ConsideraNon
Decision
Loyalty
Advocacy Word-‐of-‐mouth
1.000.000 of events IT’S A BUYER’S MARKET
Event MarkeNng, without markeHng the event
The future is…
You’ll no longer market your way to a product sale, you’ll now facilitate the process that leads to it.
Content + People = Content MarkeNng
All content is now digital but most conferences are not
Videos Photos PresentaNon Reports Documents
Content is shared by the crowd, speakers, organizers… WHERE?
You need to aggregate, structure and facilitate content markeNng
That’s what Conferize does for you automaNcally
Content + People = Content MarkeNng
Maybe it even goes VIRAL
Social based plahorms are the best to engage people and facilitate content markeNng
Personal Professional Geeks Chaos
Personal Professional Geeks Chaos
Conferize amplifies event markeNng via social networks
Roskilde Music FesNval
Roskilde Music FesNval Backstage Events
Speakers are your best ambassadors and people trust them more than you
Research shows that up to 18% of virtual parNcipants buy the Ncket next year
Conferences will also go online and first movers will win the crowd
Thanks for listening
@JonSchaffer Co-‐founder @ Conferize.com
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