How Ready Are You For Social Business?

How Ready Are YouFor Social Business?Neville Hobson, ABC

@jangles

October 3, 2012

http://www.nevillehobson.com http://www.forimmediaterelease.biz/

Agenda

1. Expectations and Realities

2. Trends in the UK- In Society- In Business

3. The State of Social Business in the UK

4. How Can You Become ‘Ready’?

1. EXPECTATIONS AND REALITIES

Meaning

http://www.dachisgroup.com/2012/06/the-definition-of-social-business/

http://www.socialbusinessforum.com/

what-is-social-business/

2012 Hype Cycle for Emerging Technologieshttp://www.gartner.com/it/page.jsp?id=2124315

It’s now possible to look at a smartphone and unlock it via facial recognition, and then talk to it to ask it to find the nearest bank ATM. However, at the same time, we see that the technology is not quite there yet. We might have to remove our glasses for the facial recognition to work, our smartphones don’t always understand us when we speak, and the location-sensing technology sometimes has trouble finding us.

- Gartner Hype Cyclee on Emerging Technologies, July 2012

http://www.gartner.com/it/page.jsp?id=2124315

4G!

http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare

...the Arthur W. Page Society proposes a point of view on the future of enterprise communications. We offer it not as a finished construct, but a hypothesis – intended to spark further research, exploration and refinement.

http://www.awpagesociety.com/insights/building-belief/

2. TRENDS IN THE UK(and in many other countries)

http://gigaom.com/mobile/as-mobile-data-zooms-voice-sms-revenues-slow/

More Web Less Talk

More Out Less In

Demographics & User Behaviour Statistics Compendium UK, September 2012http://econsultancy.com/uk/reports/uk-internet-statistics-compendium

Mobile Social

Social Media Statistics Compendium UK, September 2012http://econsultancy.com/uk/reports/uk-social-media-statistics

http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

Demographics & User Behaviour Statistics Compendium UK, September 2012http://econsultancy.com/uk/reports/uk-internet-statistics-compendium

Gone in 5 Years

Top 5 responses to LinkedIn global survey say:

1. Tape recorders 79%

2. Fax machines 71%

3. The Rolodex 58%

4. Standard working hours 57%

5. Desk phones 35%

http://press.linkedin.com/node/1229

http://aboutus.ft.com/2012/07/27/ft-digital-subscriptions-surpass-print-circulation-globally

The FT’s results for the first half of 2012 show that more people than ever are paying for FT content, with digital subscriptions exceeding daily print circulation for the first time.

http://qz.com/

As we build Quartz, we are focused on the touchscreen and mobile devices that increasingly dominate our lives. Our design began with the iPad foremost in mind, and we modified it from there to suit smartphones and, finally, personal computers. Your experience with Quartz should befit the hardware you visit us with and shift as seamlessly as you do from phone to tablet to laptop and back again. Call us a website or, if you like, a web app: Quartz combines the benefits of the free and open Web with the elegance of an application.

http://ongig.com/jobs/Salesforce.com/Community-Manager-Salesforce.com-Financial-Distric

https://movenbank.com/

She doesn’t trust “corporate-speak” or “marketing-speak”

She fast-forwards her DVR through the interruptions (aka ads)

He pulls content that interests him, when he wants it

He creates and shares his own content, original and mashups

She embraces word of mouth via social networks

She is connected wherever and whenever she wishes

He brings his behaviours - and expectations - to the workplace

Picture: http://www.heartcorewomen.com/women-social-media/

Meet the Smart Connected Consumer

She doesn’t trust “corporate-speak” or “marketing-speak”

She fast-forwards her DVR through the interruptions (aka ads)

He pulls content that interests him, when he wants it

He creates and shares his own content, original and mashups

She embraces word of mouth via social networks

She is connected wherever and whenever she wishes

He brings his behaviours - and expectations - to the workplace

Meet the Smart Connected Consumer

Employee

Customer

Investor

Shareholder

Partner

Supplier

3. THE STATE OF SOCIAL BUSINESS IN THE UK

Today, 78% of the FTSE 100 are actively engaged on

the social web.

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/http://en.wikipedia.org/wiki/FTSE_100_Index

FTSE 100 Snapshot

• Twitter: 69%• YouTube: 63%• Facebook: 47%• Google+: 39%

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

FTSE 100 Snapshot

Twitter top uses:

1. Financial news

2. Industry news

Facebook top uses:

3. Consumer info

4. Company news

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

The Communicator's Guide To FTSE 100 Social Media Use 2012http://threepipe.co.uk/

http://ww

w.digital-aw

ards.eu/

Hurdles and Barriers

“There's a long list of data related activities and social is just one of them... I guess we are yet to believe there is a strong ROI behind social media integration which is keeping this low down the priority list.”

“Too much data is causing problems, and the inability to link that data to other sources (specifically revenue figures and brand tracking).”

“Perceived scope and scale of change needed, lack of willingness to do it, lack of champion support within the organisation.”

“Lack of expertise and understanding of systems, differences in opinion and lack of clarity of overarching objectives within international businesses.”

eConsultancy/Adobe Quarterly Digital Intelligence Briefing: Managing and Measuring Social, September 2012http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing

4. HOW CAN YOU BECOME ‘READY’?

http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

Profound changes are underway.

Skeptics will finish last. Focusing on adoption is a

dead-end strategy. Companies must be strategic. Companies must be decisive. Companies must act now.

Social software tools include wikis, blogs, microblogs, discussion forums, social networks, social bookmarks, tagging, crowdsourcing, and prediction markets.

http://www.deloitte.com/view/en_US/us/Industries/technology/e9c1b39fb701e210VgnVCM3000001c56f00aRCRD.htm

#SocialEra ?

Companies cannot survive (let alone prosper) without recognizing that Social as a phenomenon can allow us to redefine our organisations to be inherently more fast fluid and flexible by its very design. Not by doing a little bit more, or slimming down a bit here or there, or by doing a few things a little bit faster. No. We will not tweak our way into the future.

Nilofer Merchant, author, “11 Rules for Creating Value in the Social Era”

http://blogs.hbr.org/cs/2012/09/traditional_strategy_is_dead_w.html

http://www.slideshare.net/jeremiah_owyang/social-readiness-how-advanced-companies-prepare

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Authentic Enterprise

“The ability for citizens to be able to connect with each other and with governments through online connectivity is a positive force in a democracy. The new ways provide significant benefits for governments, if they accept the fact that empowered, more informed people make a far better part of the process through which information is shared, and knowledge increased.”

http://www.siliconrepublic.com/digital-21/item/28627-ceding-control-in-the-age/

“It’s a dilemma for some organisations. Where everything is so informal and instant, what do you do about processes where you must keep records for compliance or regulatory reasons? We are going to have to figure out a newer way of doing things that enables us to match the expectations of everyone, young and old, a way that is not painful.”

Ceding Control

Calculate Risk

• Listen• Recognize and understand change

- Society- Behaviours- Trends- Your landscape

• Make a deal with your colleagues to eliminate FUD• Be where your stakeholders are – on their terms• Know who your advocates and detractors are• Listen

http://www.nevillehobson.com/portfolio/calculating-your-risks/

Always

Make

New

Mistakes

Esther DysonCatalyst

of Start-ups

How Ready Are YouFor Social Business?Neville Hobson, ABC

@jangles

October 3, 2012