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This was a 5-min presentation I did at #SEObarcamp on 22nd Aug 2012 - looking at how to build an online brand to benefit in organic search.
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How to compete with brands for highly
compe66ve keywords
Kevin Gibbons Founder, Quaturo August 2012 -‐ #SEOBarcamp
@kevgibbo
The days of quick wins have gone – Panda soon fixed that…
Winners (Great content)
Losers (Poor content)
vs
@kevgibbo
Work smarter, not harder…
How does OkCupid compete with Match.com’s huge paid media budgets?
@kevgibbo
It doesn’t… they focus on great content instead
@kevgibbo
This gets them short-‐term success…
@kevgibbo
It strengthens their online reputa6on…
@kevgibbo
And it builds them into an organic posi6on where they can seriously compete…
@kevgibbo
And not just on long-‐tail terms!
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It even makes them more defensible to the odd sitewide footer link!
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And they’re not the only ones doing it…
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3 Takeaway Tips
1) Focus on quality, not quan1ty 1 great piece of content is much be^er than 4-‐5 good posts
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2) Move quickly Blogging allows brands to get content out there
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3) But don’t be cheap It’s not about volume, it’s about results!
@kevgibbo
Kevin Gibbons kevin@quaturo.com www.quaturo.com
Thank You
@kevgibbo
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