How to get the most out of your website marketing part 1 getting the right start

How to Get the Most Out of Your Website Marketing Part 1: Getting the Right Start

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The Hub of the Wheel• In today’s business world, technology is the hub of the wheel• It connects you to customers• Allows you to manage all of your processes • Acts as the advertising channel that casts your net the

farthest.

Trust and ValidationCustomers need to:

validate you to build trust…and they’re doing it online.

How could you NOT have a web presence?

Having a Website is Only the Beginning

You must also employ:• Methods of getting your brand out there and…• Building a community around itIn order to see the kind of results you expect of it.

Effective website marketing takes • Time• Diligence• Is a learning experience

Know Your AudienceFirst things first:

you need to know who your target market is!

Otherwise, how can you effectively market to them?

• Who are they? • Where are they?• What do they expect from a product/service like yours? • What will they respond best to?

Being able to answer these questions will give you the information you need to craft your brand message, develop your marketing plan and determine which types of ads work best for your audience (i.e. community or relationship marketing, cause marketing, benefits/results-based, etc.).

Ask Yourself These Questions?

Choose Your Words CarefullyOne area of internet marketing that’s given prominence is search engine optimization (or SEO) and with good reason – it covers ground in all areas of your online marketing, from content/copywriting to your ads.

While the content itself is what converts, it’s the plugging in of the right keywords that produces a higher visibility in search engines, making you more likely to be found by the right people.

Google has the AnswerGoogle offers a free keyword research tool that allows you to type in the words you think describe your brand and would draw customers.

You Get:• The low-down on how competitive specific words are• And, how popular in searches they are • Offered suggestions on other words and phrases

Choosing Your KeywordsThere’s no hard and fast rule for choosing keywords, especially as search engine algorithms keep changing, but the general goals are:

1. Locate words that are Low or Medium competition. If you really want a particular High competition word, combine them with lower competition words and use them wisely (i.e. in well-written content that is well-distributed)

2. Choose words that are popular. You want a word that’s popular enough to be searched for widely in your market but you also want to balance that with lower competition to ensure the best exposure and visibility for your website.

Choosing Your Keywords3. Be mindful of the density. The general guidelines are said to be between 2-7% keyword density.

Useful Tools for Keeping TrackA Database• Great for maintaining your internet marketing efforts• Organize the information you gather on your customer base• Track sales and keep up with campaigns and communications

Sometimes overlooked in marketing the database:• Provides a structure to your marketing plan• Helps you to determine customer preferences

– who responds to what ads and even what developments or improvements to make to your products and future internet marketing campaigns.

Kick Start Your DatabaseDatabases aren’t meant to be a “paperweight” full of information… they work best for you when they’re kept updated and used regularly.

The benefits of having a healthy database include:• Ability to tailor communications and products• Setting up and maintaining loyalty programs. • Creating marketing campaigns to draw new prospects.

Internet Marketing Isn’tRocket Science

But it does require a balance of technical know-how, customer psychology and finesse.

Putting together a solid plan of action gives you the right start, providing the structure you need to build your marketing strategy into one that will propel your business into success.

If you find you need assistance getting started, don’t be shy about contacting us for a consultation to discuss your website marketing needs and where the best first steps are.

If you want a virtual business consultant that can turn your ideas into a reality…and give you back time – flick an email to: info@redapplevas.com

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