How to Increase Website Traffic: The Ultimate Blueprint

www.TrafficGenerationCafe.com

Your Ultimate Guide to More Profitable Website Traffic

with Ana Hoffman

• more clients for your services,

• more buyers for your product,

• more profits for you,

• stronger community around your business and brand.

More targeted traffic will result in:

But before we start generating more traffic, it pays to

• identify all potential traffic streams,

• estimate their short-term and long-term value,

• zero down on the best starting point for your specific business.

What are our potential traffic streams?

I narrowed them down to the following:

• Content leverage

• Relationship marketing

• Social marketing

• SEO

• Product creation

• Mobile traffic

• Paid traffic

• Offline traffic

Let's start with content leverage.

✓We write blog posts,

✓Create videos,

✓Products descriptions,

✓Sales pages,

✓You name it...

Most online businesses are content-driven in one way or another:

The possibilities are endless.

PowerPointVideo

Article

Podcast

Images

Guest Post

Free WSO

Press Release

Webinars

Additionally, when writing that one core piece of content, think about ways to turn it into a traffic bait.

• Link out to other blogs and let the owners know when the post goes live;

• Turn the post into a contest/challenge;

• Offer a giveaway at the end;

• Create "The Best of..." lists in your niche.

Traffic baits:

Additional benefits of leveraging your existing content:

✓save time/money by making the same piece of content work for you again and again;

✓build links back to your site = improve your chances to get more search engine traffic;

✓build your brand by "being everywhere".

Relationship Marketing

Building relationships with other online businesses related to your niche is one of the key elements of your future business success.

• Mentions on other blogs = get more referral traffic

• Organic link building = get more search engine traffic

• More social media shares = grow your branding and traffic

It could become your key to:

• Guest posting• Commenting on other blogs• Creating your own commenting/mastermind tribe• Linking out to related posts on other blogs• Featuring other bloggers/sites in your posts• Accepting guest posts• Personal emails• Product co-creation• Ad swapping• Newsletter co-registration• Offering your freebie as a bonus to their products• Special discounts for their readers• Free webinars for their audience

Social Marketing

Social marketing includes many forms of relationship building using third-party platforms:

• social media

• forums

• social networking communities

Social media takes

• time

• effort

• constant attention and upkeep

So why bother? Here's why:

1. Best place to find your target audience;

2. Quickest way to build awareness about your brand;

3. Great place to start building relationships;

4. Important for SEO; Social SEO is a must.

How do you choose the right social media platform for YOUR business?

Facebook?

Twitter?

Google+?

Pinterest?

How do you choose the right social media platform for YOUR business?

Don't choose one "just because everyone else says you should".

• research• observe• track

Quick Tip

* Go to Alexa.com,

* enter the URL of your competitor in the search box,

* click on "Get Details" about them,

* and navigate to "Clickstream".

Their clickstream will show you which top sites their visitors came from.

Forums

Why forums?

For the longest time, I thought that forums were a waste of resources and half-houses for spam.

Yet, I've seen many stats that proved me wrong again and again.

Forums are great to:

1. Position yourself as an authority on the subject;2. Bring traffic back to your site for more information;3. Build relationships;4. Build links.

The key to making the most of forum traffic is to find the right forum for YOUR niche.

Your ideal forum should be

• active• tightly moderated to prevent spam• an established authority

Social Networking Communities

Examples:

• BizSugar.com - small business community• BlogEngage.com - blogging community• BetterNetworker.com - network marketing community• CafeMom.com - mom community

These are social networking communities geared towards a particular target market.

Search Engine Optimization (SEO) is the art of showing up on the first page of Google for your best money keywords.

(or for anything at all, as of late.)

• On-page SEO

• Off-page SEO

When developing your SEO strategy, you have to pay attention to the following two types of optimization:

On-Page SEO

• Choose the niche and stay with it;

• Write on subjects, NOT keywords;

• Smart internal linking;

• Proper titles, descriptions, headings;

• Decrease bounce rate;

• Increase site speed;

• Link out to authority sites;

• Content freshness.

Off-Page SEO

• Traditional link building;

• Social SEO;

• Branding.

Product Creation

What does product creation have to do with increasing your website traffic?

• Drive traffic through affiliate programs;

• Offer your product as a bonus to other people's products;

• Sell it as WSO;

• Offer it (or a modified version of it) as a free WSO.

When you have a product, you can use it to:

Mobile Traffic

More and more of your traffic will be looking for you and reading your content on their mobile devices.

...Or not, if your site is not modified for mobile users.

• Install a plugin that will convert your blog into a mobile-friendly version;

• Mobile site app.

Paid Traffic

Pay Per Click Ads

Google Adwords:

• Requires financial investment

• Requires in-depth knowledge

• Has no leverage (no money = no traffic)

Pay Per Click Ads

Facebook Ads:

• Easier to master than Google Adwords

• Easier to set up

• Less competition

• Good targeting

• Requires financial investment

• Has no leverage (no money = no traffic)

Banner Ads

• Ads on other blogs/niche websites

Solo Ads

• Email newsletters

• Ezines

Otherwise paying for traffic (highly unproductive, and unadvisable):

• paying with money or time;

• traffic exchanges (a waste of time);

• buying traffic/impressions (a waste of money).

Offline Traffic

More traditional ways to drive website traffic; best suitable if:

• your business is heavily localized;

• you attend business conferences, trade shows, etc.

• you do something news-worthy and catch attention of the local press.

Ways to drive offline traffic:

• business cards;

• flyers;

• brochures;

• free samples.

http://www.TrafficGenerationCafe.com/increase-website-traffic-guide/

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