How To Optimize Your Amazon Sales Strategy - 5 Ways To Get Creative and Make Money

– UPCs

– Photos

– Detailed Descriptions

– Keywords

• Find the product on Amazon:

• Click on Sell Yours

• Fill in the Highlighted sections

Don’t Forget:

• Check for orders daily

• Confirm shipments

• Seller ratings are very important

• Maintain sufficient inventory levels

• Optimize prices to rank higher up – sorted low to high normally.

• Create New Product Page

• Listed in Search Results

• Optimize Creative & Offers

• Amazon Sponsored Products

• Quick Set-Up Tips

• Get a UPC or EAN:– Bar codes used to track products.– Only one product detail page per UPC– http://www.gs1us.org

• http://www.uc-council.org/

• First, check category character limits.

• Important elements:

– At least 4-5 good quality photos

• First, check category character limits.

• Important elements:

– Descriptive title with a keyword or two

• First, check category character limits.

• Important elements:

– Put the bullets & descriptions to work.

Top Tips:

• Bullets should be succinct.

• Include top product features

• Reinforce product benefits

• Tell a story- why better than competition?

• Special characters not supported.

• Add a call to action

Increased Visibility• Eligible for Prime shipping

• Filter for prime + icon

• Eligible for free shipping for orders over $35

• Preference for Buy Box• After products sold by

Amazon directly, merchant sellers using FBA are given next priority in the buy box, where 95% of sales take place.

• Typically, can set up within 30 days.

• Initial research:• 5%-10% lift in 30 days

• >15% in 60 days

• Subject to vary.

FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8

How to get good ones and prevent negative ones.

10%-20% of buyers leave feedback.

• Existing base of satisfied customers.

• Offer free product for unbiased reviews

• Social media outreach

• Request feedback from buyers

• No fakes allowed!

Most common reasons for negative reviews:

• Out of stock

• Product not as described

• Late shipments

• Incorrect item shipped

• Problematic returns process

• What else helps rankings?

– Sales (c-rates)

– Good Seller Ratings

– “Interesting” Tip:

Trained KW+ Listing Associations

Build Associations-

• Use to request testimonials

• Use on social media

• Facebook Ads

• AdWords Ads

• Website not responsive or not converting mobile traffic?

• Try sending to Amazon.

• Test Mobile-specific media buys.

• Potentially good ROAS (even with seller costs).

• Additional sales help rankings

Potential Risks:

• Attribution

• Other offers displayed on page

• Works better with Amazon Webstore.

• Excellent way to drive awareness

• High ROAS, esp. on short & mid-tail KWs

• Quick to set-up

Note:

• Not all categories are eligible

• E.g. Books

• Only products that win buy box are eligible

FreshKey: Keyword Researchhttp://freshkeyspytool.com/ ($20)

TeraPeak for Amazon: Market Researchhttp://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)

Amazon Webinars http://bit.ly/1hfKG9f

Amazon Tutorials http://bit.ly/1hfKI0K

Amazon’s Getting Started Guide–

Great Checklist!

http://bit.ly/1oQftw0

1. Start Small if Need be- Used & New

2. Create your Own Listings

3. Optimize Creative & Pricing

4. Consider FBA

5. Get Reviews for your Listings

6. Test Multiple Selling Strategies

7. Treat Customers Well

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Read More At:http://searchenginewatch.com/author/2499/purna-virji