How to Use the New Facebook Timeline for Business

How to Use the New Facebook Timeline for BusinessSARAH SCHAGER @SARAHSCHAGER, KAILA STRONG @CLIQUEKAILA#VMWEBINAR

Introducing New Facebook Pages

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Old vs. NewCover Photo

Highlight Photos, Likes & Apps

Star Posts

Pin Posts

Timeline@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

New Cover Photo

Dimensions: 851 x 315File Size: 100KB

Restrictions

• No $$ or purchase Info

• No contact information

• No call to action

• No reference "Like" or "Share"

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Creative Cover Photo Options

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Cover Photo Tips

• Make full use of the space

• "Giveaway" your cover photo

• Experiment with cover photos

• Use high resolution photos

• Play by the rules

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Landing Page Gone, Now What?

• No default landing page

• Drive traffic to custom pages

• Highlight up to 12 apps

• Use cover photo

• Pin and Star posts

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Pinned & Starred Posts

Highlight an update for 7 daysPromotion, contest or message

Expand a status message843 x 403 Pixels

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Timeline

Fill in your brand's timeline

• Founded in date

• Awards

• Milestones

• Content

• Get creative!

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Timeline Examples

Interest Lists

• Don't have to like to see your content

• Reach improves with more subscriptions

• Increase Exposure

• Unique brands succeed

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Administrators Dashboard

Improved DashboardEasy to readReceive direct messages from fansView notifications easily

Customization

• Cover Photo

• Pinned & Starred Posts

• Fill-in Timeline

• Custom App

@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar

Thank You!

Facebook.com/VerticalMeasuresLinkedIn Group

@VerticalMeasure

Contact: 888-476-1881 www.VerticalMeasures.com

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