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This is a webinar intended to preview the fundamentals of social media marketing in advance of a more in depth session for tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11 at 7:30 a.m. That session is entitled Increase Your Marketing Effectiveness with Social Media Engagement.
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How Tree Care Professionals Can UseHow Tree Care Professionals Can UseSocial Media to Grow Their Business
Presented by Jeff KorhanNew Media and Small Business Marketing
August 12, 2010August 12, 2010
The Relationship Economy The Relationship Economy
2010 B i T d2010 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
Monitor Your BrandMonitor Your Brand
Transparency and Transparency and EngagementEngagement
Do Your Research
L K dLearn Keywords1. Location2. Expertise3 Credentials3. Credentials
R l Ti S hReal Time Search
and Geo-Locationand Geo-Location
Content ManagementContent ManagementContent ManagementContent Management
Social Media
The Source
BlogMedia
Inbound BlogLinks
WEBSITE
CommunitiesCommunitiesH l Th D M Help Them Do More …
of what THEY Want to Do
LinkedInLinkedIn• Social CRM• Research• Research• LinkedIn Groups
FacebookFacebook• Wisdom of Friends• ResearchResearch• Facebook Pages
Social Community that Supports Your BusinessSocial Community that Supports Your Business
TwitterM i R h
Twitter• Massive Reach • Engagementg g• Real-time search
FlickrFlickr• SMO - Social Media Objects• Facebook IntegrationFacebook Integration• Creative Commons
YouTubeC
YouTube• YouTube Channel• Keyword Phrases Keyword Phrases • Video is Transportable
BlogO
Blog• Ownership• Flexibility and ControlFlexibility and Control• Social Media Hub
Blogging is Storytelling Blogging is Storytelling with a Purpose
– Visibility – Reputation and Authority– ReferralsReferrals
iPhone AppiPhone App
I don’t get ….
Take ActionTake Action
Getting Started with Social Media –A Small Business ChecklistA Small Business Checklist
http://bit.ly/asIdzn
Join Me on Thursday November 11th
7:30 a.m.
Increase Your Marketing EffectivenessIncrease Your Marketing Effectiveness with Social Media Engagement
speaker@jeffkorhan.comp @j630-774-8350
Twitter Hashtag is #TCIAEXPO
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