Ideas for Creation of Company ( Juice Company )

Royal Desire™(Delicious Drink)

Visit : www.Royaldesire.com

GAURAV CHAVAN

Presented By….

INTRODUCTION Royal Desire has been the preferred choice of

consumers when it comes to packaged juices.

Made from best quality fruits, and vegetables which offers not just great taste, but also natural ingredients.

Loaded with the power, Royal Desire juices have all the necessary Nutrients that keep you active all day long..

OUR PRINCIPLE

VISION

MISSION“To be a part of peoples life by offering Quality Product at Affordable Price..”

LOCATION

MANUFACTURED AT VADA, THANE DISTRICT, MAHARASHTRA, INDIA

Head Office GALAXY CHAMBERS NEW CROSS ROAD, LOWER PAREL (E) MUMBAI 400 020

ROYAL DESIRE INDIA LTD.

EMPLOYMENT POLICY Selection of the employees

is done on the basis of their qualification, skills, and abilities for the respective jobs.

Company Undertakes training programs for employees as well as workers.

For Company Training not an expenditure, but an investment.

Employment is in the ratio of 60:40, where 60% is for specialized Educated people from Urban & 40% from the Rural ( To Generate Employment)

ROYAL DESIRE FAMILY

Fruit JuiceVegetable JuiceFlower JuiceFruNergy

OUR EXCITING VARIANTS IN FRUIT JUICE

JUICY MANGO FRESH ORANGE YUMMY CHERRY SWEET APPLE DELICIOUS GRAPES REFRESHING LEMON

TMTM

TMTM TM

Introducing Vegetable Juice First Time in India

Red BeetJuicy TomatoPower SpinachFresh CarrotMetha KarelaVibrant ParsleyCelery (Berry Celery)

Also Introducing Variants in Flower Juice

Rose JuiceHibiscus JuiceElder Flower Juice

INTRODUCING A NEW DRINK TO REFRESH YOU..

“Frunergy”

What is Frunergy…?FruNergy is a new concept ..

It is the combination of Fruit and Energy.

Targeted at the Working Group , FruNergy will give you Instant Energy along with the essential Nutrients of Fruits..

It will Wash out all your Stress and give you the Instant Energy required to work for the Day..

PRODUCT FRU-NERY

Royal Desire

“ Never be out of Energy, Cause FruNergy is Here..”..

RAW MATERIALS Himachal Pradesh Maharashtra -

Ratnagiri

Himachal Pradesh Maharashtra -

Nagpur

Andhra Pradesh Maharashtra

Spinach Tomato

Beetroot Carrot

Raw Material - Maharashtra

Hibicus - Nashik (Maharashtra) Elderflower Cordial –Nashik (Maharashtra)

Rose – Nashik (Maharashtra)

Sorting

Washing

Peeling

Cutting Extracting

Mixing

Filling

Capping Labelling

Cooling

Storing

MANUFACTURING PROCESS

Manufacturing Process

OUR DISTRIBUTION HOUSE IN INDIA(WAREHOUSE)

In order to Avoid Shortage of Goods we have our Distribution Centers in most of the parts of India..

We have Our main warehouses to Store our Product at

#Mumbai #Chennai #Kolkata #Delhi #Bangalore

WAREHOUSE

Promotion

Promotion

Print Media

TV ADVERTISEMENT

DISTRIBUTION CHANNELSAVILABLE AT VARIOUS OUTLETS OF BIGBAZAR AND

RELIANCE FRESH.AVILABLE AT YOUR NEAREST RETAIL STORES.

WHERE CAN I GET IT …?Available at

Also available at your Nearest Retail Stores..

STRATEGIES FOLLOWED…

TOTAL QUALITY MANAGEMENT

Waste Management Rejected Leftovers are used for Making

Fertilizers. Replace our 10 Empty Juice Packets with

1 Brand New Packet of Royal Desire..

Promotion Strategy – Test Marketing

Pricing Strategy – Market Penetration

PRICES OF PRODUCTQuantit

yFruit and Vegetable

Flower FruNerg

y200 ml Rs. 12 Rs. 20 ---

500 ml --- --- Rs. 70

800 ml Rs. 40 Rs. 70 ---

1.2 ltr Rs. 60 --- ---

TARGET AUDIENCE

Be Healthy and Fit

We Believe that a Company cannot survive on one Product alone..

So we have Research and Development Department

to bring Innovation….

“Continuous Change Is Needed”

CSR INITIATIVES..

For growth to be responsible, it should go beyond numbers. It should do good to the society, create a better world. That's the kind of growth that Royal Desire India Ltd. believes in, and constantly strives for…

Akanksha Foundation

8655141363 care@royaldesire.in 1800-30-100-105

Visit us at www.Royaldesire.com