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Our Panelist
Jamie Rice, CMP Regional Director National Accounts
Greater Raleigh CVB
Ann Arnold, MBA, CASE Global Account
Executive Marriott International
Melissa Haycock Senior Sales Manager Raleigh Marriott City
Center
Combining CVB, Hotel and GSO
Insights and Resources
What each partner
contributes
Timeline for
involvement and best
practices for maximum
collaboration
Exercising control
and creating
transparency among
partners
Combining Insights and Resources
Planner
Hotel
GSO CVB
Convention and Visitors Bureau
• Destination expert: one stop shop with a comprehensive view of the destination, local expertise, extensive in-market relationships and free to planners
• Time and money saver
• Knowledge provider
• Connector
• Protector
Brand Global/National Sales Office
• Brand expert
• Has both external and internal customers
– Meeting professionals
– Hotel sales, citywide sales & sales offices
• General manager of the account
• Works with multiple brands and markets
• Keeper of vital customer information
• Leverage scale and strong customer relationships
Hotel Property
• Property expert
• Customer advocate for the hotel
• Provides hotel product and local area knowledge
• Communicates how product and services of hotel specifically benefit the organization and meeting
Timeline for Involvement
• Send lead/RFP to all partners consecutively
• Technology is making it easier to include all in the process from the beginning
Best Practices for Collaboration
• The planner sets the tone and drives the support they want from each partner
• Get off to the right start
• Clear communication of goals and roles
• Transparency-be upfront giving all partners access to the same information
• Ask your partners to communicate and collaborate on your behalf
FIND YOUR CVB EXPERT HERE
Keep in Touch
Web
www.empowermint.com
Destinations International: Network for CVBs and Meeting Professionals Email
contactus@empowermint.com
Blog
blog.empowermint.com
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