Impact mapping: business success in software development

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OCTO Technology vision of Impact Mapping. Full text of the article: http://blog.octo.com/en/impact-mapping-business-success-in-software-development/ Based on: - the book Impact Mapping of Gojko Adzic, the author of the method, - presentation by Gojko Adzic, - workshop Product Owner Survival Camp London 2013, - interview with Gojko Adzic at OCTO Technology.

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Tél : +33 (0)1 58 56 10 00Fax : +33 (0)1 58 56 10 01www.octo.com© OCTO 2013

50, avenue des Champs-Elysées75008 Paris - FRANCE

Sergey Larionov, David Friquet

11 March 2014

Impact mapping

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What is it?

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Impact mapping

Impact mapping is a visual strategic planning technique that helps teams to align their activities with overall business objectives and make a better decision

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Why do I need it?

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Benefits

Impact your business, not just ship software

More value, less software

Facilitate collaboration and interaction

Align technical experts and managers

Adapt quickly to changing market needs

Make a better decision

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How does it work?

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Steps

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Preparation

US doesn’t tell you how much money we can get from it.To know what is a real value/priority there are few questions we need to ask:

Why are we doing this? (goal)

Who we want to help? Who are our customers/users? (actors)

What do these people want? (impacts)

How can we help them achieve that? (deliverables)

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Mapping

Make it visual !

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Why? Who? How? What? – WTF…

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Win the race

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More players

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Impacts?

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Few secrets

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SMART goal

Specific – target a specific area for improvement.

Measurable – quantify or at least suggest an indicator of progress.

Assignable – specify who will do it.

Realistic – what results can realistically be achieved, given available resources.

Time-related – specify when the result(s) can be achieved.

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Measurements

More profit… How much more is more?

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Design thinking

Alternatives Right decision

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Impact mapping User Story

Big picture:Save money/Increase profit.

How somebody’s work change the company profit.

Changing somebody’s work/behaviour.Is this report going to help you to do your job faster.

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Sources

1. Make Impacts Not Software. Gojko Adzic, Agile Adria 2013.2. Impact Mapping. Gojko Adzic, 2012.3. Product Owner Survival Camp. Workshop with Gojko Adzic, London 2014.4. Adapt: Why Success Always Starts with Failure, Tim Harford, 2011.5. Les Géants du Web : Culture - Pratiques - Architecture. OCTO Technology, 2012.6. Effect Mapping at the Nordstrom Innovation Lab. Olaf Lewitz, 2012.

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ANY QUESTIONS ?JUST SEND ME AN EMAIL !

sla@octo.com

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