Impact of Blogs and Social Networking Sites to Businesses by Janette Toral

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Delivered this talk focusing on blogging and social media at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010.More than a thousand high school students and teachers from all over the Philippines attended the event. The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation.

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Impact  of  Blogs  and  Social  Networking  Sites  to  Business  

(Magic  Eight  Balls)  

Jane>e  Toral  h>p://www.bloggingfromhome.com  

What  is  a  blog?  

#1  A  person  can  derive  income  from  blogging.  

#2  Blogs  can  be  a  tool  to  promote  your  business.  

Ukaymanila.com  

#3  Business  can  adverNse  in  blogs.  Bloggers  can  earn  via  ad  networks,  display  ads.  

Links  per  post  Text  link  is  added  within  a  blog  post  

Review  or  feature  Write  about  a  product,  service,  event  or  experience  

Sitewide  ad  Image  or  text  ad  viewable  on  all  pages  in  the  site.    

Join  adverAsing  network  that  pays  per  impression  or  click  like  Google  AdSense  

#4  Dominate  social  media.  

Do  you  know  what  people  say  about  you?  

Social  media  is  changing  the  rules  of  engagement  

Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

#5  Use  social  networks  to  influence.  

New  e-­‐mail  markeNng  systems  like  Flowtown.com  has  also  integrated  social  media  component.  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Blog  category)  

1st  place:  Mommy  Talks  by  Precious  BahinNng  h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html  

BACKGROUND Apl de Ap + MTV Asia + PH DOT

were in search for the next unsigned PINOY ARTIST

Winner  of  DigitalFilipino  Social  Networking  Awards  2010    (Media  VoNng  category)  

Winner  of  DigitalFilipino  Social  Networking  Awards  2010  (Social  Network  category)  

#6  Users  can  leave  reviews  about  you,  good  and  bad.  

Twi>er  stream  

#7  Users  through  blogs  and  social  networks  can  influence  search  engine  results.  

h>p://developers.facebook.com/plugins  

#8  GlobalizaNon  of  the  individual  

Thank  you!  

h>p://www.e-­‐commercephilippines.com  h>p://www.searchprofileindex.com