Implementing Direct Marketing Strategies In the Recruiting World

Morit Rozen CEO – HRD – Recruiting Training, Israel

•  BA in Psychology, MA in Criminology

•  9 Years in Intel Fab18 – Israel –  Leading different HR teams including Recruiting

–  Hired 1500 employees in under 2 years

•  July 2005 formed HRD: Today the leading

Recruiting Consulting and Training company in

Israel

cc: Col&Tasha

•  A live community with thousands of professional Recruiters and HR/Recruiting managers

•  Ready to learn from us about recruiting •  Eager to engage with us and with each other •  Permanent “flow” of HR/Recruiting candidates

Create a community focused on one

professional niche

Give the community value (ideas, information)

Recruit from the community

•  Sourcing is harder than ever •  Gen Y expects us to reach them (personally) •  Companies branding built on social networks •  Global Market Returns to Pre-Crisis Ratios •  Candidates visit your career site once and many

times never come back •  Most organizations have no system for keeping

in touch with good candidates

•  Some Direct Marketing methods are already deployed by organizations

•  In business – dramatic changes in sales using Direct Marketing

•  HRD’s “Frog Leap” using Direct Marketing “Frog Leap” corp. Recruiting systems

Businesses communicate straight to the consumer/business (not through

“typical” advertising media)

Recruiters communicate straight to the candidate (not through “typical”

advertising media)

Supplier

Free information in PDF file

Using surveys to get to know your potential candidates

•  Who they are •  What are they interested in in their “pre-

employment” years •  What are their needs •  What information interests them professionally •  What bothers them •  What would they be happy to read about •  What forums do they attend

Build the base to add potential candidates value in the specific

niche you chose

cc: HikingArtist.com

Status erase copy links % open number; number clicked opened sent

•  Enables us to keep an ongoing relationship with interested future potential candidates

•  Focus on relevant interested candidates •  Easier process targeting passive candidates

cc: photosteve101

Share the knowledge to gain trust and followers form the population you’re

searching Hire upon need

•  Professional Leader •  Source of information in a specific area •  Ongoing contact with potential candidates •  Legitimate connection with passive

candidates •  Earning the “right to sell” / “right to offer (a

position)”

A group of people connected to

one another, a leader,

and an idea

Lead the community of potential future candidates by sharing

information in one professional area

•  Writing in a way that considers the readers’ interests and needs

•  Personalizing •  Inviting interaction •  Driving them to action

•  If you want to skyrocket your income to six figures faster than you ever dreamed possible, this could be the lucky break you've been waiting for!

•  Glazer-Kennedy Insider's Circle, the world's most respected information marketing firm needs a top-notch Affiliate Manager. This is the opportunity of a lifetime and you'll be working with some of the biggest and best affiliates to grow your income.

•  You might be the person we are seeking if you're willing to... •  Work your butt off - Let us warn you... you'll be locating,

recruiting, managing and cajoling affiliates until your fingers are sore, your voice is hoarse, and then you'll need to do it some more. It's not easy.

•  Subject: Dan, If there’s another one like you I want to meet him

– Hey Dan, – What I wrote in the subject is true: I

am looking for someone with your knowledge and background, and if you know such a person, I want to meet him/her!

Hi guys, I'm extremely pleased to announce that the above iPad is just a CV away from you…! Starting today (October 19th), and for a limited time only (until Nov. 7th), Kenshoo will happily give out an iPad* to whoever refers a new employee to the company. Kenshoo's Employee Referral Program includes all positions at this time (this may change with prior notice). The current open positions list is attached for your convenience.

•  The different marketing steps are aimed at preparing the candidates

•  Earning the “right to sell” the position as a preferred employer

cc: René Ehrhardt

1.  Decide on your organization’s focus niche 2.  Understand what interests your potential

candidates 3.  Create a “tribe” of potential candidates 4.  Share information with the group 5.  Create Mailing lists 6.  Invest time in your copy writing 7.  Make sure to call on immediate action

Questions?

Implementing Direct Marketing Strategies In the Recruiting World

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