Improving Member Loyalty Via Digital Events

Improve Member Loyalty Via

Digital Event Strategies

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JH

Engage more customers

Extend the reach of

your messages & content

Cost savings/avoidance

Brainstorm a list of things

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we communicate digitally

Things we do digitally.Proposals

Job Interviews

Negotiating

Road Shows

Fundraising

Client Reviews

Casual

Conversations

Recruiting

Board meetings

Talking to kids

Arguging

Gossiping

Sales Training

Voice mail

Phone calls

Counseling

Training

Luncheons

Selling

Coaching

Talking to peers

Prospect calls

Customer service

Brainstorming

Interviewing

Mentoring

Vision sharing

Debating

Teaching

Networking

Cold calls

Q & A

Status updates

Talking with family

As technology evolves, we find

ourselves communicating

more digitally.

Digital Or Virtual Events?

Increased use of

2011 Meeting Strategies Convention 2020

62%

social media & live streaming

DL

Offering PPV

2015 Meeting Strategies Convention 2020

63%

on demand after event

Great focus on

2015 Meeting Strategies Convention 2020

58%

event content capture

Securing sponsors

2015 Meeting Strategies Convention 2020

55%

for live streaming

Offer free

2015 Convention Service Strategies Convention 2020

64% wireless access

19Virtual Edge/UBM/PCMA 2011 Study

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F2F participants

83%Just as likely to check email

as digital event participants

(81%)

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What drives people to

attend digital events?

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What drives people to

attend digital events?

Content – 97%

Ease of use – 90%

To participate & ask ?s – 90%

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What drives people to

attend digital events?

Reduce travel & hassles– 88%

Minimize time away – 87%

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Why attend F2F event

instead of digital events?

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Why attend F2F event

instead of digital events?

Network w/ speakers, others: 68%

Meet customers/prospects: 56%

Collaborate: 52%

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Model #1: 100% Digital

Model #2: Digital Complimentary

3,743 F2F

632 remote

1,427 views

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Hybrid

Who else will benefit

from this experience?

DL

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Hybrid Viewing Parties

Satellite Discussions

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when we serve our

Do you believe that by doing

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right thing $$$ will follow?

Digitgal Strategy Decision #3

People will pay for content if it is so unique

they can’t get it anywhere else, so fast they

benefit from getting it before anyone else,

or so related to their tribe that paying for it

brings them closer to other people.

Seth Godin

Is it about learning or production?

Digital Strategy Decision #4

Share Risk

Digitall Strategy Decision #5

What screen are

participants viewing?

JH

Bonus: #6

What screen are

participants viewing?

F2F

Mobile

Laptop

Desktop

Which of these decisions will

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increase member loyalty?

1. Vertical/Horizontal

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2. Campaign/stand alone

3. Free, paid, bundled

4. Learning or Production

5. Share Risk/ Boot Strap

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DL

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remote attendee

expectations

JH

1. Exceptional presentations

fused by seamless transitions

2. Relevant or ignored.

What should be relevant?

Purpose

Topics

Messages

Agenda, timing, flow

What should be relevant?

Technology used

Participants’ role

Content

3. Engaging or forgotten.

More interesting than

anything that

might distract

More interesting

Resources

Same old same old doesn’t succeed

Start w/ most interesting

Grab attention early

More interesting

Involve participants

Early & often

Stories, humor, visuals, sound

Make it FUN!

4. Keep it moving or

it‘s abandoned

Drag is a four letter word

Do not waste time

Eliminate irrelevant

Drag is a four letter word

Manage the clock

Practice delivery & tools

5. Presenter’s message & delivery

moves audience not whistles

Relevant or ignored.

Engaging or forgotten.

Keep it moving or it’s

abandoned.

Message moves.

Seamless transitions.

Presenting to F2F

audience is difficult.

Presenting to a

remote audience is

difficult squared!

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Loyalty is a Click Away

Thank you for your time