In Store English

P l a n n i n g S t r a t e g yV i s u a l A u d i t

E x e c u t i u m P r e m i u m

Project Marketing

SERVICES

TACTICALProject

1º phase : Visual Audit 2º phase : Planning Strategy 3º phase : Execution Premium

Vi s u a l I N S TO R E

PROJECTVisual

AESTHETICProject

A d v e r t i s e A g e n c yTHECNICProject

Architects / Ingeniers

COMMERCIALProject

R e t a i l e r

VISUAL AUDIT

It helps to value the Visual In Store with " TECHNICAL OBJECTIVITY "

eliminating all" AESTHETIC SUBJECTIVITY ".

ETHICAL PRINCIPLE

Visual

VISUAL AUDIT

OBJECTIVE

Visual

… “ ORGANIZE and RATIONALIZE “

all of the visual in store elements

that are visible to the customer .

VISUAL AUDIT

Visual

TOOL( 3 checking options )

per STORE ( global check ) .per SECTION ( zoom check ) .per CAMPAIGN ( custom check ) .

helpsto make DECISIONS on INVESTMENT and MANAGEMENT about Visual resources ...

VISUAL AUDIT

APPLICATIONS

Visual

ALLOWS ...Comparison “ Visual Status “ between stores from the same banner .

Analyze “ Strong and Weak points“ regarding competitors .

Identifying “ Visual Divergences “ with benchmark stores .

VISUAL AUDIT

METHODOLOGY

TIME SPACE

MESSAGE TYPECHANNEL

BEFORE the purchase >DURING the purchase >

AFTER the purchase >

< WELCOME zone< DECISION zone< CHECKOUT zone

In Store visual elements( communication )

Visual

Permanent = PHYSICAL STOREIn Change = MERCHANDISE Periodic = PROMOTION

ESTABLISHED parameters

VISUAL AUDIT

CHECK POINTS

Visual

CHECKING... until 500 points In Store.

A100Architecture

A 300Installations

A 200Enviroment

P 200Colection

P 100Offering

P 300Campaign

M 300Information

M 200Signage

M 100Fixturing

M / SALES comm.A / PHYSICAL STORE P / PROMOTION

VISUAL AUDIT

BASIC HISTOGRAM

Visual

store 1

Allows for the obtainment of a HISTOGRAM

“ VISUAL GRAFIC PROFILE “where the VISUAL REALITY of the STORE it’s reflected

VISUAL AUDIT

Visual

Allows to COMPAREthe profiles of the audit Stores .

Identifying differences about managing Visual In Store.

store 1 store 2 store 3 Comparative

HISTOGRAM

VISUAL AUDIT

ANALYSIS

Visual It showthe DIAGNOSTICwith Audit Visual report .

PHYSICAL STORE SALES comm. PROMOTION

BEFOREof the

PURCHASE

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DURINGof the

PURCHASE

AFTERof the

PURCHASE

VISUAL AUDIT

Visual Allows to PRIORIZEthe ACTIONS of theVISUAL TACTICAL Project

PHYSICAL STORE SALES comm. PROMOTION

BEFOREof the

PURCHASE

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DURINGof the

PURCHASE

AFTERof the

PURCHASETACTICAL Project

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VISUAL AUDIT

APORTATIONS

Visual

action plan objectives

ALIGNMENT of the VISUAL IN STORE plan and the MARKETING strategy.

COHERENCE between IN STORE / EXTERNAL Communication actions

COORDINATING actions between MARKETING ( vs ) OPERATIONS.

RATIONALIZING COST and INCREASING IMPACT VALUE.

IMPLEMENTING suitable VISUAL SOLUTION per FORMAT.

VISUAL AUDITEstimated

ComparativeHISTOGRAM

Visual

It determinesthe VISUAL PROFILE

resultant of VISUAL ACTIONS PLAN

store 1 store 2 store 3

ESTIMATED

VISUAL AUDIT

GARANTIZEEXECUTIONPREMIUM

Visual

ACTION PLANCONTROL

store 1 store 2 store 3

REALIZED ESTIMATED