Increase your Facebook Fans

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Dave Kerpen

Creating Great Fan Pages to Build & Grow Your Facebook Fans

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• Strategies to Succeed on Facebook

• How Likeable Succeeds on Facebook

• How To Get Started on Facebook

What’s In Store:

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Warnings About Facebook:

1) Facebook is not free.

2) Facebook will not bring you instant results.

3) Facebook cannot make up for a bad product or service.

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15 Ways to Succeed on Facebook

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1. listen first and never stop listening

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2. think – and act – like your customer

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3. compel your customers to be your first fans

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4. respond quickly to all bad comments

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5. respond to good comments

too

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6. be authentic

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7. should you ask a lot of

questions?

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1. Pose a question or challenge directly to fans

2. Ask fans to “like” it

3. Announce winners of a Facebook-hosted contest or sweepstakes

4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories

in a recent study, Likeable Media looked at status updates that…

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• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*

• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.

Likeable Media found the following…

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8. provide value(yes, for free!)

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9. share stories(they’re your social currency)

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10. inspire your customers to share stories

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11. integrate facebook into

the entire customer

experience

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12. use facebook ads for greater

impact

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13. admit when you screw up then leverage your mistakes

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14. consistently deliver

excitement, surprise, &

delight

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15. don’t sell! just make it easy & compelling for

customers to buy

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A Likeable Case Study

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*Likeable client

The Pampered Chef*

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• START: Facebook page launched July 15th, 2010

• GOAL: 50,000 Likes in 6 months

• PURPOSE: Engage with brand advocates, connect with consultants, reach newcustomers

TPC Strategy

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• Without any ad spend, the page received 10,000 Likes by noon the next day (July 16th,2010)

• Received 50,000 Likes 10 days after the page launch date

• Currently have over 240,000 Likes; with an average fan growth rate of 35.28% everytwo months

TPC Results

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• Started using Facebook ads in October 2010 with $4,000 put into a 10-ad rotation

• Placed Facebook ads in alignment with their 30th Anniversary Celebration (celebratedon Facebook)

• $4,000 ad spending generated 34,436 new Likes (just $0.11 per new Like)

• In November, 16,028 Likes were generated from putting $1,000 into promoting andLivestreaming a cooking show (average new Like cost just $0.06)

TPC Ad Spend

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• The Pampered Chef Facebook page has unique page tabs like Shop, Specials, Give a Gift, Live Show, Recipes, and more

• Facebook community has an active and engaging audience with stimulating discussions and friendly, passionate, supportive fans

TPC Today

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Getting Started Today

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If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.

Individual profiles are for Individuals.

profiles:

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Groups are organized around common interest.

Limited functionality, but able to organize large

groups of people.

Can be public or private.

groups:

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Established for businesses:

Become a LIKER

Completely public, don’t need to be a member of

Facebook to view

HIGHLY functional.

fan pages:

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community pages:

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the 5 most engaging status updates:

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Listen Up!

Be Transparent!

Respond to Everyone!

Just Be Likeable!

Just Remember…

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Thank You/ Grand Prize/ I Love Feedback

likeable.comlikeablebook.com

Engage with me @DaveKerpen on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime dave@likeable.com