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Facts and figures from the Indonesian mobile industry (2008), presented by Andy from MoMo Indonesia @ CommunicAsia 2008.
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ASIA :MOST RESOURCEFUL MOBILE USERS IN THE WORLD
Andy Zain, MobileMonday Indonesia
ASIA IS OBSESSED ABOUT MOBILE!
Mobile Banking?
Mobile Commerce?
Mobile TV?
Mobile ….. ?
MOBILE TAILOR
MOBILE RESTAURANT
MOBILE BAKERY
MOBILE GROCERY
BIG IN NUMBERS
INDONESIA
STRONG 250 MILLION POPULATION
100 MILLION MOBILE SUBSCRIBERS
Top 10 Emerging Mobile Market
INTERNET COST TO DROP BY 40%CURRENTLY USD 70.- FOR UNLIMITED 128K (SHARED)MOBILE BROADBAND IS CHEAPER
11 TELCOS5 GSM + 6 CDMA
Only 3 telcos
with market
share > 10%
3G AVAILABLE SINCE 20062 years in commercial
6-7% Take Up Rate>2% Actively Using 3G
Limited user of data service or 3G because
most of Indonesian users are on
the lower end and unsophisticated.
The money generating services are still
text based.(as quoted from A Senior Telco Official)
“We Disagree!”
AdMob #3• Indonesia Ranked Top 3
– in consuming ad impressions worldwide & #1 in term of growth.
• Over 200 millions ad impressions/month
myGamma #1• Top ten list by advertising page views and
percent year-on-year growth :
1. Indonesia : 654 million (+ 13328%)2. India : 577 million (+ 1522%)
3. South Africa : 426 million (+ 418%)
4. USA : 132 million (+ 917%)
5. Kenya : 79 million (+ 424%)
6. Romania : 57 million (+ 446%)
7. Bangladesh : 53 million (+ 305%)
8. China : 37 million (+ 6053%)
9. Brunei : 35 million (+ 221%)
10. Pakistan : 35 million (+ 814%)
Yahoo! Go #3• #`1 in Asia
• # 3 Worldwide
Taptu #3• Indonesia is #3 in
Taptu User Base Worldwide
Opera Mini #2• Indonesia is 2nd
largest in Opera Mini
Worldwide Traffic
• 63% traffic = social
networking sites
• In many different cases, Indonesia
users are reported as TOP
PERFORMER worldwide, as well as
EARLY ADOPTER for the so-called
Mobile 2.0 applications.
Lesson Learned
• Indonesia is the new potential market in Asia.
• Industry environment is very encouraging.
– Cheaper rates
– Telco competition
• Mobile data market is still under exploit.
– Most revenue still come from text based services
• New revenue model? Advertising?
Meet People in The Industry?
• Visit us : www.mobilemonday.co.id
– Event run every month in Jakarta
– Meet who’s & who in Indonesia mobile landscape
THANK YOU
Contact me!
• Email : andy.zain@mobilemonday.co.id
• Linkedin : www.linkedin.com/in/andyzain
• Website : www.mobilemonday.co.id
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