Ingenuity 101: Evoke your Inner Scientist, and DJ

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From an innovation session held in a club, early morning, for Media24 in Cape Town. Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping. A call to nerdery, niches and documenting their data.

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Accelerating Ingenuity with Scientific Method, Prototyping & Live Remix

+ DJSCIENTISTEvoke your inner

It’s a good time to be an odd duck.

RELEARNEnough with the lecturing, tests and gurus.

There used to be a No. 1 right way. Increasingly evident, there is no 1 right way.

Each1Teach1What have you learned/taught online?

SUPERSTITIONHunt down evidenceKILLERS

EXTEND SENSESto other planets, and far beyond

QUANTIFIEDSELF

Data. What are you tracking?Fork vs Toothbrush.

FIELD NOTESBE an anthropologist.

DOCUMENT

“Remember kids, the only difference between screwing around and science, is writing it down” -

Adam Savage, Mythbusters

OUCH! POINTSDevelop Good Taste in Problems.

Objective Problem Identifier not Solver. Describe it better.

MONKEY AROUND, seriously

UNEXPECTEDEVOLUTION

Control, not so much. Don’t shut down user functionality remix.

Exaptation.

MAKE“Friends don’t let friends go into finance”.

Make stuff, not just deals.

REPAIRInside the closed boxes. Outside consumer churn.

Rolex! vs Apple DIY ------>> DIT (Do It Together)

Anil Dash & Gina Trapani geek leads

GET OUT OF THE

BUILDINGField-trips.

Reality-walk your hypothesis.

Zip into the skin of your users, what do they see?

ECCENTRICExplore unusual worlds.

Dare new sensory inputs!

Stephen Johnson: “Where Good Ideas Come From”

FAN POWEREDAlternative power for a new world.

Let people surprise you! Invite them to build with.

REMIXGutenberg & the wine press.

Fan-fiction. 50 Shades of Grey was a remix of Twilight

DARE to SHARE95% harmless

Most people don’t do anything but talk about great ideas.

No need to be the 1st or only. Healthy Capitalism.

CONTEXT management.

BE THE COACH

T-SHAPED YOUDeepen your Craft. SPECIALISE.

Mine your gems

If your work is Programmatic = Problematic!

COMPARISONITIScan kill you, slowly

THE BEST MINDS OF MY GENERATIONARE THINKING ABOUT HOW TO MAKEPEOPLE CLICK ADS. THAT SUCKS.

- JEFF HAMMERBACHER

TOM CHI & DANIEL EPSTEIN

SCIENTIFIC METHOD• OBSERVE, keenly.

• DATA generate and collect. Document!

• HYPOTHESIS

• MAKE Prototype. Set up Experiment. Document!

• LIVE TEST Get Critical Feedback. Document!

• TWEAK Remix

• PRESENT Peer Review and Release.

NERD IT UP!@maxkaizen

Shared and Licensed under Creative Commons on Flickr by these rather excellent photographers:

Image Credits

YoungEinstein http://www.flickr.com/photos/young_einsteinMino* http://www.flickr.com/photos/mino_andrade/FurryScaly http://www.flickr.com/photos/furryscalyman NASA Goddard Photo and Video http://www.flickr.com/photos/gsfc/ Richard Carter http://www.flickr.com/photos/gruts/GoefTheRef http://www.flickr.com/photos/geoftheref/TheGiantVermin http://www.flickr.com/photos/tudor/Seq http://www.flickr.com/photos/seq/

thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen