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This is a brief summary of an MBA class that we hold about "Innovation Principles". This class was highly interactive and we worked mostly our intuition, questening a lot and provoking our mental models.
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OINNOVATION
2nd part
PRINCIPLES
2nd part
ideas
A d P h M l F dA d é C i h D i l EAnderson Penha@anderson_penha
Marcelo Fernandes@fernandes2050
André Coutinho@andrehcoutinho
Daniel Egger@daniel_egger
idea
Wh t iWhat is an id ?idea?
thieverthingyou known, wear,eat like follow useeat, like, follow, usewas once anideaidea
i i ht id thiinsights=
ideas=
things=
whatever somethingpossibility to create
insights ideas thingsinsights ideas things
ActAct
InspiraçãoInspiração
Inspirations Exploration
C it ti
Production & experimentation Exploit
ConceituationIntegrationFREE
Creation ExtrapolationThink CreateInspiração
Prototyping
Create
creationcreation
00 1chaos order
(fonte: Jason Theodor)
reality(subjective or
I
world of ideas and things( j“individual”)(Realität)
cognitionperception
Group Social
understand, concepts, memoriconscious we
insights
es, appearance, introspection
Realityinsights
imagination, fantasy, you subconscious
Reality(objective or “social”
(Wirklichkeit)dream, intuition, attention (Wirklichkeit)
affects, emotions
SubstantialBreakthrough
EU
cognitionperceptionreality
(subjective or “individual”)
Incrementalunderstand, concepts, memori
cognitionindividual )(Realität)
Incrementalunderstand, concepts, memories, appearance, introspectionconscious
imagination, fantasy, you dream intuition attention
insights
How would you classify:How would you classify:facebook, twitter and i-phone?
Some say incremental someSome say incremental some breakthrough?
Perhaps only a “social wave”Perhaps only a social wave” can be seen as breakthrough, and companies and products
“ride and influence it” byride and influence it by adding incremental an
b i l lsubstantial value.
creation extrapolation
Inspiraçãocreation extrapolation
prototyping
Why create ideas?
What do we needWhat do we need to create ideas?to create ideas?
symbolsyritualsmythsmyths
+paradigmparado esparadoxes
+circumstances
t tcontexts
ritualsrituals
the act of...
extrapolationCREATIONInspiração
extrapolationCREATION
prototyping
Creativespace
All innovative companies have space for creativity myth(cool).
b lWe have space for creativity.
symbol
Nobody uses our creative ritualspace. ritual
the 10%the 10%myth
individualcollective
sociometryy
how?
EXPANSIVEEXPANSIVE(quantity)
INTENSIVE(quality)
oriented(outside > inside)(outside > inside)
spontaneous(inside > outside)(inside outside)
let`s create
creation EXTRAPOLATION
Inspiraçãocreation EXTRAPOLATION
prototyping
limits
premisesp
example:example:
We have to changeWe have to change the traffic in Sãothe traffic in São
Paulo!Paulo!
quality of life
city rhythmcity rhythm
status
flooding
KALIKALI
SHIVASHIVA
1 2 31 Desconstruir2 3
free ideation deconstruct reconstructfree ideation deconstruct reconstruct
explorationextrapolation
ideas
premises
ideas
complexitycomplexitysimplicitysimplicity
extrapolationcreation
Inspiraçãoextrapolationcreation
PROTOTYPING
“Language is convincingS i i b li iSeeing is believingTouching is reality”
(Alan Kay)
www.symnetics.com.br . .
Prototyping is the creation of something incomplete and simple. It is whatever thing that allows the individuals toindividuals to...
• see• feel• understand• explore• explore• reflect• recreate
A d P h M l F dA d é C i h D i l EAnderson Penha@anderson_penha
Marcelo Fernandes@fernandes2050
André Coutinho@andrehcoutinho
Daniel Egger@daniel_egger
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