Intro to inbound marketing

Presentation from Meetup on September 9, 2013

Agenda:6:00 Networking6:30 Intro to Inbound Marketing

- Introductions- Inbound Marketing: What is it?- Inbound Methodology- How to get started- Q&A

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Alex KimOriginally from Silicon Valley

Passion for design and technologyo Graphic design backgroundo The internet was the perfect merger of form and

functiono Always tinkering with new platforms and gadgets

Over 15 years in the interactive spaceo Been operating my own agency since 1999o Worked with clients of all sizes, enterprise and

start-up• VersSign, eBay, Tivo, Netscreen Technologies (Juniper

Networks), Airespace (Cisco), PageOnce, Stanford University, Dynamic Signal

What is Inbound Marketing?

Is it Content Marketing?Blogging?SEO?Social Media?Email Marketing?Marketing Automation?

Yes, and more.

Inbound Marketing is a concept structured within a methodology and implemented using a well-defined process.

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Inbound Marketing Methodology

BlogSocial Media

KeywordsPages

Calls-to-ActionLanding Pages

FormsContacts

EmailWorkflows

Lead ScoringCRM Integrations

Social MediaSmart-Calls-to-

ActionEmail

Workflows

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

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Attract

BlogSocial Media

KeywordsPages

Calls-to-ActionLanding Pages

FormsContacts

EmailWorkflows

Lead ScoringCRM Integrations

Social MediaSmart-Calls-to-

ActionEmail

Workflows

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

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Convert

BlogSocial Media

KeywordsPages

Calls-to-ActionLanding Pages

FormsContacts

EmailWorkflows

Lead ScoringCRM Integrations

Social MediaSmart-Calls-to-

ActionEmail

Workflows

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

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Close

BlogSocial Media

KeywordsPages

Calls-to-ActionLanding Pages

FormsContacts

EmailWorkflows

Lead ScoringCRM Integrations

Social MediaSmart-Calls-to-

ActionEmail

Workflows

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

10

Delight

BlogSocial Media

KeywordsPages

Calls-to-ActionLanding Pages

FormsContacts

EmailWorkflows

Lead ScoringCRM Integrations

Social MediaSmart-Calls-to-

ActionEmail

Workflows

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

How do I implement Inbound Marketing?

Define your brand.Define your goals.Define your audience.Define your content.Implement a plan.Measure and refine.

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Questions?

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Thank You for joining us!