Introduction to social media

Who are we…

Bio I'm a Business Strategist, Social Media enthusiast, Toastmaster, Les Mills instructor, wake & snowboarder, soccer fan, health freak & food lover.

Bio Sales, marketing and the quest for ultimate customer service, plus a dash of email and social media marketing for fun.

This session will explain

• What social media is• Why it is important for business• Why you should have a social media strategy

1. What is social media?Mr_SOCIAL AVI.avi

Social media is like dog food. Bite-sized chunks over time.

open content, open access

=> Constantlychanging

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It’s a new environment, which is changing how we engage with the

world.

It’s a new environment, which is changing how we engage with the

world.

Social media creates customer centric businesses using web-based technologies.

What is Social MediaWhat is Social Media

Builds brand awareness

Increases visibility

Expands communities

Benefits

Improves search engine ranking

2. Why do you need to know about social media? Mr_SOCIAL AVI.avi

Power of Social Media - Gen Y

14%

78%

Power of Social Media- Worldwide

1. China2. India3. 4. United States5. Indonesia

Years to reach 50 million users

38 years 13 years

6 years = 500 million

3 years

4 years

17 months = 3 million

80% of US companies use social media for

recruitment.

The fastest growing segment on facebook is 55-65 year old females.

50% of the mobile internet trafficin the UK is for facebook

Imagine what this means forbad customer experiences.

The ROI of social media is that your business

will still exist in 5 years.By Eric Qualman

Power of Social Media- New Zealand

60%

If they are saying nothing about you, you are not even in the game. If

people say you stink, at least you are in the conversation and you can turn it around.”

Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.“

3. Case studies

How Obama tweetedhis way to theWhite House.

How Obama tweetedhis way to theWhite House.

How AirNZ uses social media

How AirNZ uses social media

Case study-Tweet4yourTee

Case study-Tweet4yourTee

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Case study-Unleashed

• Approx. 50% of traffic was from social media sites

• 25% sign-up rates

Social media for a good cause

Natalie

Social Media and the pressSocial Media and the press

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4. What to consider when engaging in social media?

eal cost

valuation & Measurement

lignment

onsistency

onesty & Transparency

REACH

eal cost

• Needs proper resourcing & planning

R

valuation & Measurement

• Evaluate progress & results• Measure website traffic, leads etc.

E

lignment

Social media strategy = business strategy

A

onsistency

• Consistent across channels• Consistent engagement• Consistent personality

C

onesty & Transparency

• React to negative & positive feedback• Clarify purpose

H

Level of engagement

Nothing

Listening

Engaging

Passive

Reactive (Protect)

Proactive (Exploit)

5. How do you implement a social media strategy?

Start reaching out

Build trust

Start listening

Develop a Strategy

Where are your customers?

Define your customer

Proactive (Exploit)

Reactive (Protect)

6. The tools/channels

Overview of social media sites

Microblogging siteSocial networking

site

Business oriented social networking

site

Video sharing website

Why use it

first interaction/ meeting,

generate interest, real-time updates, news, interaction

deeper interaction, events,

discussions, content sharing, market research

professional networking, recruiting,

recommendations

more complex messages, SEO

A comparison

7. How do you measure your social media efforts?

Analytics

Volume and automation

Business Personal

Some tools• Hootsuite – Managing most common social media

sites http://hootsuite.com/

• Tweetdeck - better mobile applicationhttp://www.tweetdeck.com/

• Spredfast – Social media campaign managementhttp://spredfast.com/

• Google alerts – set up alerts forkeywords you are monitoringhttp://www.google.com/alerts

• Tweetbeep – like google alerts fortwitterhttp://tweetbeep.com/

• Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/

Recap:

• What is social media• Why it is important for business• Why you should have a social media strategy

The one day workshop will

• How a social media strategy can help you drive your business strategy

• How to implement a social media strategy• Explain how the different tools can be used

(focus on FB, Twitter, LinkedIn)

Questions?Questions?

Tom.Reidy@catalyst90.com021 779 298@TomReidy

Sabrina.nagel@ecentre.org.nz021 022 62 170@sabrinanagel

workshop@catalyst90.com