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http://ITMarketingIdeas.com SUMMARY SLIDES: Is IT services marketing as cut and dry as it seems? Uncover a two-phase process for building your team with the right players at the right time. Copyright (C) SP Home Run Inc.
Citation preview
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
IT Services Marketing Building Your Team
with the Right Players
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When Planning
IT Services
Marketing
Campaigns for a
Startup,
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The First
Inclination is Often
to Start with the
Popular Cookie-
cutter Shortcuts:
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• Market –
Message –
Media
(in a triangle)
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• Attention –
Interest –
Desire –
Action
(AIDA)
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But What if that
Just Wasn’t
Enough?
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Or What if those
Simplifications
Were Simply
Putting the Cart
Before Horse?
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“Is There a Road
Map for Setting up
the Marketing
Function in an
IT Start-up
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Where Marketing
Was Being Handled
by the Practice
and Sales,
Predominantly?”
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Pat McGraw of
McGraw Marketing,
Explains How One
Single Road Map
Wouldn’t Work
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The Company
Really Needs to:
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(a) Tap into its
Existing Resources
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(b) Concentrate on
Company Goals
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Essentially, it’s all
About Building
Your Team with
the Right Players,
at the Right Time
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Start with a
Senior Marketing
Executive,
such as a CMO or
VP of Marketing
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This Person
Would Need a Vast
Skill Set to Tackle:
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• Products/
Services
Research
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• Strategic Planning
Products/Service,
Pricing, Distribution
Channels, and
Promotion
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Outsource Tactical
Functions Rather
than Hiring
In-house Staff
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Lobby for a
CRM-focused
Position
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Analyze Internal
Processes from
Development all
the Way Through
to Client Retention
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Various Tactical
Needs:
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• Client
Acquisition
and Retention
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• Channel Partner/
Affiliate
Programs
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What Do You
Think of McGraw’s
IT Services
Marketing Advice?
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Is it Overkill
for a One or
Two-person
IT Startup?
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Or, Exactly What’s
Needed?
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Please Share Your
Thoughts in the
COMMENTS
Section Below
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
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