James Crabb, Outfit 7 & Bee7

Boosting LTV: The Outfit7 Way

Not heard of us yet?

Solution helped gain

3.2 billion downloads for

in just over 5 years

We are Bee7

Retention

Cross promotion

Rewarded gameplay

Rewardedvideo

Re-engagement

Bee7 by Outfit7

• Minigames in Talking Tom (Gamewall)• Cross promoting own apps

Legal Disclaimer: Any and all app-related icons or other trademarks appearing herein are the property of their respective owners. The icons were taken from the app stores and are included solely for the purposes of illustration without implying any existing commercial relations between third parties and Bee7.

Bee7 by Outfit7

• Minigames in Talking Tom (Gamewall)• Cross promoting own apps• 3rd Party app promotions• Rewarded gameplay loop• Rewarded Video• Bee7 Re-engagement

How it works?

Be part of the game mechanics & don’t interrupt

gameplay

Go Native!

Rewarded Video

View

Get rewardedReturn

Discover

Proven retention

Rewards game play andboosts retention in the new and original game

Retain more, acquire less• UA prices fluctuate greatly

• Unpredictable user quality when acquiring.

• Positive ROI on acquired users is harder to achieve

Re-engagement

Authentic engagement is key

• Completely un-intrusive and perfectly timed

• Users are being rewarded for playing their favorite game..

• ..creating a positive connection between new favourite game and the re-engaged game.

Re-engagement

Conclusion

• Un-intrusiveness• Relevancy of promotions• Identification of departing users • Authentic re-engagement

…leads to increased retention which in turn

provides a significant boost in LTV!

Thank you!*Contact me for info on becoming a

Bee7 Re-engagement launch partner.

james.crabb@bee7.com@bee7mobile

www.bee7.com