Kajal sharma book ppt - copy

PRESENTED BY KAJAL SHARMA PGDM2/1515

UNIVERSAL BUSINESS SCHOOL,MUMBAI

JEFFREY K.ROHRSMARKETIN G IN THE AGE

OF SUBSCRIBER,

FANS & FOLLOWERS

Who is audience?

A group of people within hearing; specifically a group of people listening to a performance, speech etc. ; the crowd seeing a stage performance.

• create a link to establish common ground between you and the audience

Why audience

• Proprietary audience development s important for product development

• to determine segments of consumers truly support your business and whether they are going to become more than one-purchase customer

The audience is not brought to you or given to you ;its something that you fight for .you can forget that ,specially if you have had some success .getting an audience is HARD .sustaining an audience is HARD .it demands a consistency of thought, of purpose, and of action over a long period of time. -------------BRUCE SPRINGSTEEN

Audience are valuable business assets :think like bossRight message to right person can

change proprietary audience to paying customers

No audience is owned :they can leave any time they want

The audience imperative :our hybrid source of business energy

Consumers are the fundamental source of business energyAttention is the precious natural resource that all companies are struggling to acquire and retain. Advertising is the fossil fuel of marketing.

Proprietary audience Paid,owned and earned media size,engaemnet and value The long term

key concepts

browsers

listeners

readers

visitors

viewers

searchers

shoppers

SEEKERS

Amplifiers are the audience with audience ,and they want to be heard

AmplifiersPersonal benefit

analysts

creatorsinfluence

rs

advocates

sharers

reviewers

joiners

customers

donors

employees

Fans

followers

subscribers

WEBSITES:MARKETING’S MAGNETIC CENTRE

THE BEDROCK AUDIENCE

MAKING IT PERSONAL

THE REAL TIME

CHARACTERS

ABOUT US

AUDIENCE ON THE GO

THE PROFESSIONAL AUDIENCE

WEBSITES

Paid media

OWNED MEDIA

EARNED MEDIA

Better and bigger

Size

engagement

value

The Audience Is The Most Revered Member Of The Theatre Without Audience There Is No THEATRE

---------------VIOLA SPOLIN

TEAMMAP

STARTEGY

o Increase earned media

o Increase marketing generated sales

o Increase marketing efficiencyo Increase customer satisfactiono Decrease customer service cost

PAD goals

ARTICULATE PAD STARTEGY

The red velvet touchSERVE

HONOUR

DELIVER

SURPRIZEDELIGHT

AUDIENCE IS STILL ELECTRIC TODAY .THEY ARE WILING TO GENERATE ALL OF THE ENERGY YOUR COMPANY NEED TO THRIVE .YOUR CHALLENGE –

AND THAT OF EVERY MARKETERER IS TO STEP OFF THE STAGE EACH NIGHT WITH MORE

SEEKERS ,AMPLIFIERS AND JOINERS THAT YOU START WITH