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Market Outlook
Google confirms that 50% of ALL RETAIL sales are influenced by digital channels
Deloitte finds that 22% of SHOPPERS spend more as a result of digital channels
Google data: http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/50-of-brick-and-mortar-sales-are-influenced-by-digital-channels
Deloitte data: http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-rd-thenewdigitaldivide-041814.pdf
The increasing costs of tech. and the ever changing digital channels have made it difficult and expensive for merchants to engage in novel digital retail strategies
The problem:
The Opportunity
ICSC a retail merchant association finds:
1. Consumers are now channel-agnostic and shop across different devices
2. Self-Service is the preferred method of checkout
3. Apps have lost their novelty and are viewed as data burdens on mobiles
4. Digital Sales Strategies will continue to drive growth:
• Assurance Deals
• Geo-Driven & Time-Sensitive Sales
• Bundles from Multiple Brands & Singular SKU’s
• Rewards for All (diverse merchants) Purchases from omnichannel gateways
Market data obtained from: http://www.icsc.org/uploads/default/2013-Economic-Impact.pdf
Katalyst Solution
• Connects merchants with shoppers at convenient shopping locations
• Drives new foot traffic to digital sales platforms
• Engages digital (mobile) sales without the need to download an app
• Captures data demographics on shoppers and merchants
• Integrates third party web applications
Custom Units – MoneyTrees™ Hardware (fully customizable)
Proposed Applications:
DEVELOP A VIRTUAL MALL
create a virtual gateway for merchants to engage their shoppers
Infinite Shelf Space
unlimited SKU’s
Novel Sales Strategies
digital canvas for creating singular brand experiences with shoppers
Test Concept Brands
gauge brand acceptance before committing to costly risks
Segment Shopper Behavior
unleash the power of retail big data
Target Market
• All Shoppers are invited to interact with the voice and touch activated fun units
• Millennials are the core focus, since they:• Perceive digital sales strategies as enhancers
• Fear missing out on experiences happening around them, and
• Seek physical retail integration with digital shared experiences
Millennials data obtained from: http://millennialbranding.com/2015/millennial-consumer-study/
Business Model
• Scalability and Distribution:
• Katalyst seeks to install individual units, MoneyTrees™, at convenient shopping locations
• Future MoneyTrees™ would be owned by third party investors and property managers & operators
• Core Competency:
• Administer the Katalyst network of leasable MoneyTrees™
• Develop market business intelligence and predictive forecasting for sales optimization
• Revenue Streams:
1. Slotting Fee – Merchants pay for the space they use and the amount of MoneyTrees™ allocated
2. Sales Commissions – Capture a sales percentage of all transactions
3. Digital Signage - MoneyTrees™ are constantly looping digital advertising 24/7 (365)
4. Market Research Reports – Business Intelligence on network sales and traffic
Marketing Strategy
Strategy:
• Focus in promoting participating brands
• NO Katalyst SKU’s are sold
• Local, Regional and National roll-outs
Customer Acquisition
• Units are installed in locations with a preexisting flow of shopping pedestrians
• High traffic areas or Captive Audiences
Marketing efforts :
• Mobile-heavy presence
• Target cellphones present within a geographic zone
• Digital Signage (use the screens as promotions)
• Segmented messages depending on target
Promoting brands in a ‘shoppers guide’ style
How it works:
Merchants• Mall Operator • Mall Tenants• Advertisers
Command Center
1) Units are always connected with each other
2) Merchants upload their content to Command Center
3) Command Center (cloud):
i. pulses the unitsii. manages digital signage loopsiii. monitors and tracks performanceiv. produces on-demand reports
Brand Content Upload – Live Connections
1) Mall Visitors ‘TAP’ units
2) Select item and complete payment
3) Command Center embeds payment to Merchants
4) Merchants controls transaction and fulfillment
5) Units transmit transaction receipt to Mall Visitors
User Transactions
MallVisitors Units
TRANSACTIONS ARE DELIVERED VIA: E-DOWNLOAD ● IN-STORE PICKUP ● COURIER ● MAIL
Why Katalyst?
• A lean and agile startup with an experienced executive team
• Scalable model prime for rapid growth and high dividends
• Multiple Retail Environment Applications
• Multiple Suitable Locations [Malls, Airports, Hospitals, Office Lobby, Univ. campus]
• Multiple Forms Risk Mitigation and Financial collaterals
• Lucrative exit opportunities, with a view to develop an eventual I.P.O.
Founder & Advisors
CA RLOS ‘CH A RLI E’ DA N I EL
• Founder of Katalyst [Jan. 2016]
• Informatics Sr. Consultant with Deloitte, focused in big-data enterprise implementations for Fortune 500 clients in New York
• Law school graduate w/ triple major in computer science
A DV I SORS:
• Carlos Gonzalez
• Sr. Executive with over 40 years of marketing and sales experience in a wide range of industries including the retail and telecom sectors
• Karola Hawk
• Hollywood executive producer with a vast experience in visualization and creative branding
No offering for sale is made herein. Any forecasting made herein is subject
to change without the knowledge of Katalyst of America CORP Do not rely on the information herein apart than for informational purposes. All content herein is confidential and protected by the laws of the State of Florida.2015
Katalyst of America CORP17145 N. Bay Rd. #4404Sunny Isles Beach, FL 33160
MyMoneyTreeKiosk.com
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