Knowledge Markets as Powerful Business Development Tools
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- 1. knowledge market: a mechanism fordistributing intellectual
resourcesexamples: LinkedIn Answers Quora Yahoo Answers
- 2. hypothesis: when you providesomeone with a quality answer,
theywill begin to form an opinion of youas an expert
- 3. at lonelybrand we use knowledgemarkets for ourselves and our
clientsto provide answers about relevantareas of expertisewe
measured the results of trafficsourced from quora
- 4. traffic from quora: spent more time on each webpage had a
lower bounce rate viewed more pages...than traffic from facebook,
twitteror linkedin
- 5. ...but most advertising, PR and marketing agenciesarent
taking advantage of knowledge markets
- 6. contactsupport@lonelybrand.comlonelybrand.com/blog
lonelybrand on facebook @lonelybrand lonelybrand on linkedin