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DESCRIPTION
Kuona is a mobile app the helps you find products inside retail stores, organize your shopping lists by aisles and get the deals you want.
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Problem
After I got married I started going every
week to grocery stores & noticed opportunities to improve the in-store
shopping experience
Stores customers cannot find over
15% of the items that they want to buy
inside grocery stores*
=USD Lost sales in
the US
$140 bn/year
* University of Pennsylvania
1 out of 3Store customers prefer
to use their smartphone
rather than asking a
store employee for
information (Google)
91%Of people between the ages of 18-34 want to use
their smartphones to find products inside grocery
stores. (Food Marketing Institute)
Our Solution
A mobile app that helps you find the location of
products inside stores and organizes your shopping
list by aisle.
You can now download the app at www.kuona.co
How Kuona Works
Choose a Store nearby or search for a product
across all stores
For example, Beer is located in Aisle 2 at
Safeway Menlo Park (El Camino Real)
You can also look for an item in our
indoor maps. For example Coors Beer
With Kuona you can also get the price of each item inside the
store
You can create shopping lists and add
specific items e.g. Coors Beers Can 30 12-
fl ozor general, for instance: Beer
Lists can also be built by copying and pasting
a shopping list from your notes app or the
internet. For instance a Tiramisu recipe.
Hit on the Locate items
botton and get your shopping
list organised by aisle
20% off Corona Beer Bottles 24-12 Flo Oz20% off Corona Beer Bottles 24-12 Flo Oz
$11.99% SALE Illy Coffee Ground Dark
Roast – 8.8oz
With Kuona you can get relevant deals
inside your shopping list according to your product preferences, profile and location.
Benefits of using Kuona for CPG Brands
• Ultra targeted marketing based on users product preferences, location and profile
• Campaigns that are easy to launch. A brand manager can a campaign from his/her office in real time
• More economical price than tradicional in-store marketing (0.3x)
Market
+150k people go grocery shopping every day in the SF
Bay area
+25 million in the whole US
$50 MUS
D
$2 Bn USDMexico
USAIndoor
Marketing Market
~2.5k grocery stores
~37k grocery stores
Sourcing of Product info,
location, picture, price
Value for users of the Kuona
app
Business Model
Revenue Streams (selling to brands):- In-store marketing campaigns at CPM ~$500 USD (0.25x traditional in-store marketing; 80x Facebook ads)
- Behavioral analytics ~ $10k USD/month per brand
Value for Brands
Mobile In-store marketing is very well paid for internet standards: +$500/CPM
80x
0.25x
Traditional In-store marketin
g
The Team
Chema Sanromán
MBA at INSEAD (France)
+3 years in Food Consumer ProductsCEO
Agustín Magaña
Computer Science - Tec de MTY
3 years as Software Engineer / Product ManagerCTO
Retail Chains in our app
Monterrey Mexico
San Francisco Bay Area
US
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