La mesure des applications - Evènement AT Internet et Microsoft

Historical Year …

Microsoft Confidential 2

Windows 8

FranceWorldwide

Windows 8 is the next version of Windows

690M

Windows 7

345M

Android

196M

iOS

32M

Mac

21M

Windows 7

10M

Android

8M

iOS

1M

Mac

Units Since Launch of Windows 7 as of March 2012, IDC Microsoft Confidential

A new UI where touch is a first-class citizen along with full mouse-and-keyboard support

Microsoft Confidential 4

New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX

Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones

Windows reimagined

The Windows Store on every device with a full commerce platform and flexibility

60 Millions licenses sold to date (CES 2013)

Same trend as Windows 7 (launch 2009 Oct.)

o 2010 June: WW 175M, FR 6.5M (15%)o 2011 June: WW 400M, FR 15M (33%)o 2012 October: WW 690M, FR 21M (46%)

Windows 8 is already deployed…

Launched on Oct. 26th.

Since the Store opening the number of app has quadrupled

> 100 million download

Windows 8 Apps

Windows 8 Style AppsConsistent Experience Across Devices

Content before chrome lets your content shine and immerses users in your experience

Microsoft Confidential 8

Contracts engage users, and connect your content to other apps and play-to devices

Snap view lets users consume and interact with content and any other app at the same time

Build a Windows 8 application !

Live tiles engage users and draw them back into your immersive experience

Search Share Devices

The Windows StoreUnprecedented Reach

• The single largest potential market for your apps

• Store and apps in 100+ languages

• 45 market-specific app catalogs

• Buy from 200+ markets

• Local pricing & settlement in top 40 markets (by GDP)

• Developer payments in 41 markets

Optimized for Discoverability

Transparent Approval Process

Flexible Business Models

Maximizing Developer RevenueMicrosoft Confidential 9

Windows Reimagined

Microsoft Confidential 10

Theirs Yours

Microsoft confidential

Pin what matters most on your Start screen, then completely personalize it

The only phone with Live Tiles, so you can:

New lock screen is now personal and alive

Microsoft confidential

See useful information from within the app

The only phone with Live Apps, so you can:

And… it’s Windows, so you can:Experience Live Tiles across Windows Phone 8, Windows 8 and Xbox 360.

Efficiently communicate and contribute Outlook, Lync, Skype, People Hub, phone

Office Mobile built inOffice Hub, OneNote, anywhere Office Cloud

Easy to deploy and manageCustom Hub, Exchange, Office 365

Robust security and encryptionBitLocker, Secured boot, App certification and sandboxing, anti-phishing

Attend my session at Techdays Paris, Feb 12th. – 11am

Windows Phone is ready for business

Microsoft Confidential 17

AT INTERNET

Qu’est ce que le mobile ?

18Source Forrester

25 Mds $ 300

apps/ jour

63% nouveautés

Source Gartner

Le poids des applications

De nouvelles expériences connectées

Source Forrester

Notre solution de mesure

21

Tous les constructeurs du marché

Apple, Android, Windows phone, Blackberry

Quels que soient les équipements

Smartphone, tablettes, phablettes

Pour l’ensemble des contenus mobiles

Sites mobiles, applications

Nos résultats

4 Milliards Pages vues

1000 applications

98% apps OJD

Source AT Internet

Windows 8 Store et WP8

Améliorer l’experience utilisateur

Des applications connectées ou pas ?

Vers une convergence des technologies

27

• Offrir un outil pour chaque niveau de maturité

• Etre un acteur Digital Analytics et non pas Mobile Analytics

• Des données réconciliées pour une vraie stratégie digitale

• Une solution ouverte

Notre stratégie

28

Stéphanie LegrandProduct Marketing Manager

stephanie.legrand@atinternet.com

www.atinternet.com

Merci !

Christophe ShawDirecteur du Business

Développement – Applications

christophe.Shaw@microsoft.com