(Lack of) Sustainability in the mobile phone industry

Mobile Sustainability

Mobile 2.0

Barcelona, June 2009

Tom Raftery

•Lead analyst GreenMonk, energy and sustainability practice, RedMonk•GreenMonk.net•twitter.com/tomraftery•tom@redmonk.com•+34 677 695 468

Background

Sustainability Drivers - Climate Change

4Photo http://www.flickr.com/photos/enigmaphotos/458004066/

5http://data.giss.nasa.gov/gistemp/graphs/

6http://www.globalchange.gov/publications/reports/scientific-assessments/us-impacts

7http://web.mit.edu/newsoffice/2009/roulette-0519.html

8http://www.reuters.com/article/environmentNews/idUSTRE53R27V20090428

9http://news.stv.tv/scotland/89590-major-study-into-the-demise-of-bees-is-announced/

10http://www.guardian.co.uk/environment/2009/apr/22/drought-environment-waterways

11http://www.guardian.co.uk/world/2009/apr/24/andes-tribe-threat-bolivia-climate-change

12http://news.yahoo.com/s/afp/20090602/wl_mideast_afp/mideastsyriaenvironmentclimate

13http://www.independent.co.uk/news/world/asia/1500-farmers-commit-mass-suicide-in-india-1669018.html

14http://www.guardian.co.uk/environment/2009/apr/21/climate-change-natural-disasters

Sustainability Drivers - Business Case

15http://www.kpmg.ca/en/industries/enr/energy/documents/SustainabilityBusinessCase.pdf

16http://www.mckinseyquarterly.com/How_IT_can_cut_carbon_emissions_2221

17http://sloanreview.mit.edu/the-magazine/articles/2008/winter/49215/using-corporate-social-responsibility-to-win-the-war-for-talent/

18http://www.unglobalcompact.org/docs/summit2007/gs_esg_embargoed_until030707pdf.pdf

19http://www.atkearney.com/images/global/pdf/Green_winners.pdf

Sustainability Case Studies

DuPont, for example, has cut costs by US$3 billion since 1990 through increased energy efficiency, while reducing greenhouse gas emissions 72%.

“Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit.

3M, after cutting energy intensity by 34% and saving US$82 million in expenses between 2001 and 2005, achieved further reductions of 9% in 2006, saving an additional US$10 million

“Doing good: Business and the sustainability challenge” (2008) The Economist Intelligence Unit.

In late 2008 GE announced that, despite economic turmoil, it would generate revenue of US$17 billion that year from its Ecomagination program.

“Countdown to Copenhagen: Government, business and the battle against climate change” (2009). The Economist Intelligence Unit.

Mobile Sustainability?

Context

In total, ICTs could deliver approximately 7.8 GtCO2e of emissions savings in 2020. This represents 15% of emissions in 2020 based on a BAU estimation.

The Smart 2020 Report

http://www.smart2020.org/24

Context

http://www.sociallyminded.co.uk/2009/02/bigger-than-tv-bigger-than-the-internet-understand-mobile-of-4-billion-users/

Device Number

Personal Computers 1 billion

Landline Phones 1.2 billion

Internet users 1.4 billion

Mobile phone subscriptions 4 billion

Green phones?

Carrier Sustainability site?

Sustainability apps

34http://www.clearstandards.com/carbontracker.html

Sustainability apps

35http://www.3rdwhale.com/

Sustainability apps

36http://www.mobimonster2.com/green_phone.asp

What if?

Manufacturers made phones which lasted 6 yrs not 6 months? Rent, not buy?Manufacturers made non-toxic handsets?Manufacturers standardised to usb chargers?Mobile operators switched to e-billing?

What if?Carriers avoided unnecessary duplication in mobile networks, (would lead to a savings of 300gWh pa in UK alone1)Everyone pushed sustainability down supply chain?Developers used mobile platform to build apps which ‘made a difference’? Grid computing client apps were created for mobiles?Other?

391. http://www.guardian.co.uk/environment/2009/may/11/mobile-phone-network-regulation

Why is this important?

As global average temperature increase exceeds about 3.5 degrees C, model projections suggest significant extinctions (40-70% of species assessed) around the globe.

2007 IPCC Climate Change Synthesis Report

http://www.ipcc.ch/pdf/assessment-report/ar4/syr/ar4_syr_spm.pdf40

Why is this critical?

If there’s no action before 2012, that’s too late. What we do in the next two to three years will determine our future. This is the defining moment.

Rajendra PachauriChair IPCC

¡Gracias!

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