Learning from your competition in sports and marketing

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Presentation from "The Meeting" in Aspen, CO to leaders in the ski and outdoor industry. Key concepts include structure for continued learning, collecting big data, doing competitive and comparative analysis.

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Are you good?

How do you know?

T.A. McCann @tamccann tam@helpshare.com

slideshare.net/tamccann

Entrepreneur+

Engineer+

Competitor

Structure

18 month horizon

6 month goals

2 week sprints

3 month plans

10,000 hours X 1.01

(compounded)

Can you be 1% better every day, every hour?

Oh shit, we are slower

Collect data, learn

Lucky break #2

Lucky break #1

Getting faster…

Damn you judges (-2)

Build, measure, learn

Dude, we got this…

America’s Cup 2013

First to 9 wins!

Always be learning…

Where do I focus?

What’s working?

Digital marketing is hard!

@tamccann

Add a good toolset

Harness the data

Me vs. Me

Me vs. my peers

Me vs. best in class

@tamccann

Red Bull

@tamccann

@tamccann

Red Bull

Michelle Phan

@tamccann

@tamccann

RedBull

GoPro

Michelle Phan

@tamccann

For the athletes (and humans)

What if you had all the data?

Optimal health, peak performance

To really excel

We also need coaches, mentors and community

@tamccann

Competitive, Comparative, Collaborative

Nobody is as good as everybody

(especially when you add software)

Are you good…

enough…

to win?

Hello, Goodbye, Please and Thank you

slideshare.net/tamccann

T.A. McCann @tamccann tam@helpshare.com

@tamccann

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