Lenovo. A success story? Internationalization strategies, challenges and opportunities in the U.S....

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Analysis of Lenovo's history and internationalization process. How a small Chinese enterprise has become a global player in the PC and smartphone industry. Market entry decisions and the acquisition of IBM. Merger pains and cultural challenges between US and Chinese management styles. Raising brand awareness in the USA — an ecxecptional challenge? Mismatch between stellar sales and mediocre brand value.

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U.S. China

Lenovo. A success story? Internationalization strategies, challenges and opportunities in the U.S....

Business

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