leveraging Geographical Indications in Tamil Nadu

Post GI initiatives for selected craft GI

Swapna SundarCEO

IP Dome – IP Strategy Advisors

IP DOME OPERATES AT

THE INTERSECTION OF THE LAB, THE LAW & THE MARKET

BUSINESS

REGISTERED & AUTHORISED USER

• PRODUCER

• BUSINESS MAN

USING A GI

• DURATION

– 10 years – Rs. 3000

• LABELLING

INFRINGEMENT

• CONFUSING

• ‘LIKE’, ‘TYPE’…

PROFITABILITY

• Veblen Goods

• Giffen Goods

GOOD DEMAND

ADDING VALUE

• Value adding groups:

• Rural development

• Quality consortium

• LOCAL BRAND

COIMBATORE WET GRINDER

• Strategy: inventor P. Sabapathy– Stone, local : accessories, not– 700 units: 20k employees direct

• 50k value chain

– Brand building

• Business Model

• Innovation

exercise

• Case studies

• Worksheets

• De-briefing

Closure of exercise

• Closing remarks

• questions

Thank you

Contact us:

Swapna Sundar K.S. Hariprasad

09841282396 09841730474

swapna@ipdome.in

IP STRATEGY ADVISORS