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How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts. Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases. Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Citation preview
Leveraging Social Media for SEO Purposes
by Stacy WilliamsJune 10 2009
copy 2009 Prominent Placement Inc All rights reserved
wwwprominentplacementcom1888SEMMKTR (18887366587)
Obligatory Social Media Slide 1Incredibly Fast Growth
Obligatory Social Media Slide 2Huge Number of Sites
List of over 400traffikdcom social-media-
websites
Obligatory Social Media Slide 3Amazing Business Benefits
Build your brand
Develop a community
Communicate with prospects amp customers
Increase engagement amp create fans
Get feedback ndash listen to conversations
Enhance corporate personality
Get your message out quicklyMarket research
Fast amp affordable
Third party credibility
Thought leadership
Reduce customer service costs
Recruiting Increase media coverage
Influence sales
SEO =Search Engine Optimization
Goal high organic rankings
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Obligatory Social Media Slide 1Incredibly Fast Growth
Obligatory Social Media Slide 2Huge Number of Sites
List of over 400traffikdcom social-media-
websites
Obligatory Social Media Slide 3Amazing Business Benefits
Build your brand
Develop a community
Communicate with prospects amp customers
Increase engagement amp create fans
Get feedback ndash listen to conversations
Enhance corporate personality
Get your message out quicklyMarket research
Fast amp affordable
Third party credibility
Thought leadership
Reduce customer service costs
Recruiting Increase media coverage
Influence sales
SEO =Search Engine Optimization
Goal high organic rankings
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Obligatory Social Media Slide 2Huge Number of Sites
List of over 400traffikdcom social-media-
websites
Obligatory Social Media Slide 3Amazing Business Benefits
Build your brand
Develop a community
Communicate with prospects amp customers
Increase engagement amp create fans
Get feedback ndash listen to conversations
Enhance corporate personality
Get your message out quicklyMarket research
Fast amp affordable
Third party credibility
Thought leadership
Reduce customer service costs
Recruiting Increase media coverage
Influence sales
SEO =Search Engine Optimization
Goal high organic rankings
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Obligatory Social Media Slide 3Amazing Business Benefits
Build your brand
Develop a community
Communicate with prospects amp customers
Increase engagement amp create fans
Get feedback ndash listen to conversations
Enhance corporate personality
Get your message out quicklyMarket research
Fast amp affordable
Third party credibility
Thought leadership
Reduce customer service costs
Recruiting Increase media coverage
Influence sales
SEO =Search Engine Optimization
Goal high organic rankings
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
SEO =Search Engine Optimization
Goal high organic rankings
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes
Direct AND Indirect Benefits
Source TopRank Blog
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Direct)
bull Contentbull More content to optimize beyond the website
bull Take up more real estate in the search engine results pages
bull Search engine reputation management
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Search Engine Reputation Management
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Votes
bull Beauty of social media is its interactivity
bull Users comment repost thumbs up retweet digg bookmark rate review etc
bull Search engines are increasingly including these ldquovotesrdquo in their ranking algorithms
bull ldquoWisdom of the crowdsrdquo ndash generally accurate and hard to fakespam
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Direct)
bull Content
bull Votes
bull Links
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Quality Links Help BoostYour Sitersquos Organic Rankings
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
But All Links Are Not Equalhellip
bull Some links are redirected or ldquonofollowedrdquo so they donrsquot pass ldquolink juicerdquo
Roll over this link with your mousehellip
hellipand see the real URL is redirected through MySpacersquos site
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
ldquoNofollowrdquo
bull Some social media sites ldquonofollowrdquo the links that go from their site to other websitesbull Search engines are not supposed to pass any ldquolink juicerdquo to
sites where the link is ldquonofollowedrdquo
bull Search engines do actually follow the links and index the web pages theyrsquore pointing to
bull Some people think that they also do actually pass along some link juice (Askcom ignores ldquonofollowrdquo completely)
bull One method to see if links are ldquonofollowedrdquobull View gt Source
bull Ctrl ndash F (for ldquoFindrdquo function)
bull Search for ldquonofollowrdquo
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Determining If a Site is Using ldquoNofollowrdquo (Method 1)
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Determining If a Site is Using ldquoNofollowrdquo (Method 2)
Using the Firefox browser install the Greasemonkey plug-in and one other small script ldquoNofollowedrdquo links will be highlighted in your browser
(ITrsquoS EASY ndash I PROMISE)
Instructions httpblogbubbleroeasily-highlight-nofollow-links-in-firefox
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Indirect)
bull More online awareness of your brand leads to more online mentions posts tweets links etc
bull Which leads to more searches for your brand
bull And more visitors to your site
bull Search engines may be including search volume and traffic levels in their ranking algorithms so your sitersquos organic rankings may be boosted
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
WHY Leverage Social Media For SEO Purposes (Indirect)
hellipAND
bull Tags and categorization that other people add gives the search engines trustworthy context so they know what your content is really about
bull Links on social media sites may help content get indexed by the search engines faster
bull Links on social media sites to deep content help more pages to get indexed by search engines
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Now Letrsquos Get DownTo Brass Tackshellip
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
HOW Can You Leverage Social Media For SEO Purposes
bull Blogs
bull Social networking sites
bull Microblogging sites
bull Video amp photo sharing sites
bull Social bookmarking sites
bull Content sites
bull Social media press releases
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Answer APPROPRIATELY
bull Do not spam social media sites
bull Submit valuable quality content only
bull Donrsquot blatantly market or sell
bull Become a part of the community
bull Give donrsquot just take
bull Lurk at first to learn the culture expectations and unwritten rules
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Blogs ndash Your Own
bull Domain platform amp hosting
bull Donrsquot host on Wordpresscom Bloggercom etc
bull But use Wordpress as platform on domain you own
bull Separate domain wwwblogcom + wwwsitecom
bull more real estate in SERPs
bull more link juice from blog to main site
bull Main domain wwwsitecomblog OR httpblogsitecom
bull consolidated link juice from other sites
bull blog wonrsquot start on a new domain which may be slow to rank high
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Separate Domain = More Real Estate in SERPs
Main site
Blog
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Blogs ndash Your Own
bull Content
bull Optimize it like any other web page (keywords in copy possibly headline too)
bull Also use keywords in each postrsquos webpage title tag
bull Wordpress plugin ldquoSEO Title Tagrdquo
bull Links
bull Links to blog from other sites will help its content rank high (and link juice will trickle down to main site)
bull Link from blog to main site with keywords in anchor text
bull ldquoClick for more information on keywordrdquo NOT ldquoClick hererdquo
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Blogs ndash Othersrsquo
bull Blogs in your industry on similar topic are most helpful
bull Add quality useful valuable helpful comments
bull Donrsquot spam
bull Include a link back to your site
bull First ensure blog isnrsquot using ldquonofollowrdquo on links
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Social Networking Sites
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Social Networking Profiles
bull More content to show up in SERPs
bull Personal profile
bull Business profile
bull Optimize them ndash use keywords where you can
bull Change URL to include name keywords
bull Build links back to main site
bull Check to see if links are ldquonofollowedrdquo
bull Use keywords in anchor text where you can
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
LinkedIn Personal Profile
Appears in SERPsControl anchor text
Links pass juice
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
LinkedIn Business Profile
No way to change anchor text here
Appears in SERPsLinks pass juice
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Facebook Personal Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Facebook Business Profile
Appears in SERPs Canrsquot control anchor
text No link juice
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Plaxorsquos Default Public Profile
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Plaxorsquos Public ProfileAfter Changing Settings
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Other Social Networking Sites
bull Plaxo
bull Very limited public profile appears in SERPs
bull Can change profile settings so moreall info (including optimized content) appears in SERPs
bull Links donrsquot pass juice
bull MySpace
bull Profile appears in SERPs
bull Links donrsquot pass juice (theyrsquore redirected not nofollowed)
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Microblogging Sites
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
May appear in SERPs Canrsquot
control anchor text No link juice
(supposedly)
TIP search Twitter for conversations
about your industry ndash reach
out to those people with quality
content to get retweets amp links
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Video amp Photo Sharing Sites
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Optimizing YouTube Videos
bull Keywords in video title description amp tags
bull Include URL in description with http to ensure itrsquoll be a live link
Other factors that influence rankings of YouTube videosbull Inbound linksbull Commentsbull Subscribersbull Ratingsbull Favoritingbull Flagging
bull Embedsbull Sharesbull Age of videobull Channel viewsbull Viewsbull Number amp quality of sites that host or point to video
Appears in SERPsNo link juice
TIP Also add your videos to your site one per page Optimize the page and perhaps even include a video transcript (with keywords in it)
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
YouTube Videos in SERPs
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Optimizing Flickr Photos
Keywords in photo title (donrsquot need hyphens)
Keywords in photo
description and anchor
text Keywords in tags
Keywords in account
name
Appears in SERPsCan control anchor text No link juice
(supposedly)
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Social Bookmarking Sites
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Delicious Bookmarks
Keywords in bookmark titleslinks
Keywords in bookmark
descriptions
Keywords in bookmark tags
May appear in SERPs Can
control anchor text No link
juice
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
StumbleUpon
May appear in SERPs Can control anchor text No link juice
TIP ldquoThumbs uprdquo web
pages that link to your
site too
Keywords in titlelink review
amp tags
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
StumbleUpon
Stumblers see this in Googlersquos SERPs Stars are based on
the number of ldquothumbs uprdquo ratings from other Stumblers
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Digg
Keywords in titlelink
Keywords in description
Number of ldquodiggsrdquo is
critical
Number of comments helps too
May appear in SERPs Can
control anchor text No link
juice
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Digg
bull Real value
bull Articles with 50-100 diggs can appear in SERPs
bull Usually Digg listing appears first then itrsquos replaced with the real article
bull Traffic generated from Digg site leads to more direct links from readers
bull Only post real news articles ndash nothing commercial
bull Digg has many tech users who hate SEOs and will ldquoburyrdquo posts so be appropriate and donrsquot overdo optimization
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Content Sites
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Squidoo Lens
Appears in SERPsChange anchor text
Links pass juice
URLhttpwwwsquidoocompaid-search-predicting-success-for-pay-per-click-campaign
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Squidoo Lensmaster Profile
Appears in SERPsChange anchor text
Links pass juice
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Other Content Sites
bull Wikipediabull Articles appear in SERPs (usually ranked high)
bull Links donrsquot pass juice
bull Submitting to Wikipedia is tricky and others can add negative info
bull HubPagesbull Hubs appear in SERPs
bull Links pass juice if HubScore is gt75
bull HubScore based on original content amount of traffic number of thumbs up votes quality of the Hubber (author)
bull Google Knolbull Knols appear in SERPs
bull Links donrsquot pass juice (except for some particularly ldquotrustworthyrdquo Knols)
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Social Media Press ReleaseOptimize It
Content is optimized
Link to site with keyword in anchor text
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Social Media Press Release
Blog This
Bookmarks
Photos
Share This
Comments
Technorati Tags
Navigable Site Embedded
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
SERPs Google News
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
SERPs Google Main Results
Optimized press release
Optimized website
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Adding KeywordsTo Anchor Text
Some of these sites require you to use basic HTML to change link anchor text to include keywords
ITrsquoS EASY Just follow this format
lta href=ldquowwwsitecomrdquogtkeyword anchor textltagt
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Taking This BackTo Your Desk
Ideal Develop a social media strategy that considers your corporate goals and target audience
Realistic Dive in play with it learn adjust tweak chip away at it
Where should you start
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Fast Tactics ThatProvide Direct Results
bull LinkedIn Profilesbull Personal
bull Business
bull Squidoobull Lensmaster profile
bull Submit existing articles + create a lens for your businessproduct
bull Social Media Press Releasesbull Optimize your releases
bull Use PRWeb at the $200 level (which allows you to control anchor text)
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Fast Tactics That Provide Some Or Indirect Results
bull Facebook and Plaxo (maybe MySpace) profilesbull Personal
bull Business
bull YouTube amp Flickrbull Repurpose existing videos (corporate product training
interviews) and photos (product facilities executives events)
bull Set up a YouTube channel and Flickr account for your business
bull HubPages amp Knol
bull Upload existing articles
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Tactics That Take TimeBut Are Worth It
bull Corporate blog
bull Twitter
bull YouTube amp Flickr
bull Create videosphotos based on in-demand content or targeted keywords
bull StumbleUpon
bull Squidoo HubPages amp Knol
bull Create new content regularly
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Tactics That Take A Great Deal of Time andor Offer Less Value
bull Posting comments on othersrsquo blogs
bull Takes time to find worthwhile blogs and posts for comments one at a time
bull Digg
bull Takes serious participation and engagement in the community to see results
bull Delicious
bull Doesnrsquot take much time but doesnrsquot offer much benefit
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
Personal blog
Business blog
LinkedIn profile
Video sharing site
3rd party blog
Twitter profile
3rd party blog
FacebookOrganization Ning social media site
Dive in and someday this could be your
brand
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
For a copy of this presentationor to subscribe to our free monthly
enewsletter on SEM topicsplease email Stacy Williams at stacy
[at] prominentplacementcom
My blog wwwsearchadvisorynet
wwwprominentplacementcom1888SEMMKTR (18887366587)
copy 2009 Prominent Placement Inc All rights reserved
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