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Title: Leveraging the Network Presentor: Dani Polajnar - CEO, Senior Training Consultant, Team Building Academy Date: 18 January 2014 Event: Catalyst Global Eurozone Conference 2014
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Dani PolinjarTeambuilding Academy
www.tbaeurope.com
Dani Polajnar, TBALondon, July 2014
Leveraging the NetworkCross sales, Common branding, and PR
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Deabte on how the partners can/should cooperate in terms of marketing&sales
Debate on what can we give to/expect from the Network in terms of marketing&sales
Gathering ideas
Objectives of the session
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Common international clientsCross-border sales activities„Attacking“ headquardters of international corporationsSales information system?Etc.
Cross sales - examples
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The use of the imageCommon marketing materialsBenefits of global presenceBrand manual ?Etc.
Common branding - examples
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Common Media releasesCommon PR materialsGlobal PR activitiesThe Web & Social mediaEtc.
Public relations - examples
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Cross sales, Common branding, PR
What can/should the Partners do?What can/should the Network do?
Give & Get
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3 topics, 3 teamsEach topic in a different roomAppoint a team leader7 mins per topicMix 3 times
The facilitation method
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