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Building a Community Advocacy Program
Lindsey Erick
Senior Manager, Pearson
@linze_e
#cmxsummit
3 STEP FORMULA FOR ADVOCATE COMMUNITY
SUCCESSLINDSEY ERLICK SENIOR MANAGER COMMUNITIES AT PEARSON
@linze_e @theglutenfreetravelers
OVER 1 BILLION DOLLARS
@linze_e
ADVOCATE COMMUNITY TRADITIONAL COMMUNITY
@linze_e
3 STEP FORMULA FOR SUCCESS
STEP 1 STEP 2 STEP 3
DEFINE NEEDS BE EXCLUSIVE CHEERLEAD
@linze_e
STEP 1: DEFINE BUSINESS NEEDS
@linze_e
STEP 2: BE EXCLUSIVE
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BONUS : GET TO KNOW THEM
@linze_e
STEP 3: BE YOUR ADVOCATES CHEERLEADER
@linze_e
@linze_e
PREPARE FOR YOUR WILDEST
DREAMS
PEARSON STUDENT INSIDERS
2X SOCIAL MEDIA
CONTENT GALORE
1400+ ADVOCATES
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3 STEP FORMULA RECAP
STEP 1 STEP 2 STEP 3
DEFINE NEEDS
BE EXCLUSIVE CHEERLEAD
@linze_e
& GET TO KNOW ADVOCATES
@linze_e
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