Listening Report on telecom industry

Profile Keyword: Vodafone -Listening Post (15 day Report) - June 20 - July 4 2013 -Geographies- All countries

Report Published on: 4th July 2013

Objective

• Track and Monitor online conversations from the web and social media on Brand and Competition

• Identify Key platforms and Influencers

• Identify how competitors are faring on social media

Keywords Mapped Primary Keyword: Vodafone Containing any of the following keywords: • Network • India • Customer service • Users • Verizon • Piramal

And not containing these keywords: • Sim card • zoozoo

Key Highlights - Web • Total 302 conversations. 55% News sites, 43%

blogs and 2% on forums

• Top countries: India, United States, United Kingdom, Australia

• Top Sites: thehindubusinessline.com, economictimes.indiatimes.com, timesofindia.indiatimes.com, www.ciol.com, medianama.com, in.reuters.com, voanews.com

• Sentiment: 97% non negative and 3% negative

Key Highlights - Web Type of Conversations on different platforms

Key Highlights - Web Conversations in different countries

Key Highlights - Web Conversations by Negative Sentiment

Key Highlights - Twitter • Total 3989 conversations.

• Influencers talking about us: Suhel Seth – 2 Mentions

having 194,450 followers and Klout Score of 72

• Followers on Twitter handle: 11890 followers were added in last 15 days.

• Retweets: Total 229. With maximum (28) retweets on 23rd June. Following tweet was retweeted the most

Influencers List

• Total 28 Tweets from News Channels in India, 3 from Bollywood, 23 from Social Media Experts and none from Indian Politicians

• Maximum Tweets are by Reuters India. They have 108,649 followers and their Klout score is 71

• One Negative Tweet by Influencers. India Today. They have 133,876 followers & their Klout score is 88

Konnect Social lets you create a list of influencers in the industry. So we have created 4 Lists here: Bollywood, Social Media Experts, News Channels and Indian Politicians

Brand Comparison on Facebook Total Fans:

The basic parameter on Facebook starts with number of fans or likes and a sizable number of fans are required to drive any kind of engagement on social media. Vodafone Zoozoos is the winner in terms of fans followed by Tata Docomo. The relative share of Fans is : Vodafone Zoozoos - 35% , Tata Docomo - 34% , Aircel India - 12% , Idea - 11% , Airtel India - 6%

Brand Comparison on Facebook Engagement and Engagement as percentage of Fans

• The currency of social media is Engagement and the percentage of fans engaging with the brand. • Vodafone Zoozoos has generated maximum engagement – 705,926 which is 5.01% of the total fans (14,083,556) in

last 15 days and Airtel India has generated least engagement – 9,462 which is 0.39% of their total fans (2,432,476) • Relative Share of engagement: Vodafone Zoozoos – 36%, Tata Docomo – 34%, Aircel India – 12%, Idea – 12%, Airtel

India – 6%

Brand Comparison on Facebook Engagement Over Time

Vodafone Zoozoos which has generated maximum engagement in the selected period has 24 Jun - 30 Jun as the most popular week which accounts to 59% (292,352) of their total engagement. In the same week Aircel India generated 114,938, Airtel India generated 5,082, Idea generated 42,998, Tata Docomo generated 199,992 total engagement

Brand Comparison on Facebook Likes Over Time

For Vodafone Zoozoos maximum new fans in last 15 days were added on 22nd June 2013 - 34,384

Brand Comparison on Facebook Engagement By Post Type:

In the selected period, Vodafone Zoozoos which generated maximum engagement shared 1 link, 14 photos, 11 status, followed by Aircel India - 2 status, 2 questions, 40 photos, Airtel India - 33 links, 93 photos, 1 video, 1265 status, Idea - 400 status, 8 videos, 3 questions, 13 link, 88 photos, Tata Docomo - 2 link, 642 status, 5 videos, 32 photos

Brand Comparison on Twitter

Followers: Vodafone India: 92,099 Airtel India: 64,913 Tata Docomo: 79,671 Idea Cellular: 15,823 Aircel: 27,750

Followers added from 20th June to 4th July 2013: Vodafone India: 11,890 Airtel India: 6,814 Tata Docomo: 3,632 Idea Cellular: 533 Aircel: 2,587

Brand Comparison on Twitter Mentions Over Time:

In last 15 days Vodafone India received maximum mentions and Idea Cellular received least number of mentions. For Vodafone India which received maximum mentions, the week 24 Jun - 30 Jun was the most active with 1845 mentions. In the same week Idea Cellular received 120 mentions.

Brand Comparison on Twitter Retweets Over Time:

Brand Comparison on Twitter Most Engaged Users:

Most Engaged users are the ones who mention you more frequently in their Tweets. Following are the most engaged users for each brand : Vodafone India: 007manish007 - 181 Followers Airtel India: trivan205 - 5302 Followers Tata Docomo: lisamendes0 - 158 Followers

Brand Comparison on Twitter Top Users by Followers:

Top users by followers are influencers in the industry (having large number of followers base) Vodafone India: suhelseth - [194450 Followers], 2 Tweets Airtel India: tinucherian - [149587 Followers], 1 Tweet Tata Docomo: dhawaldamania - [42169 Followers], 1 Tweet

Brand Comparison on Youtube Total Subscribers:

• Vodafone India: 15, 500 http://www.youtube.com/user/vodafoneipl

• Airtel: 6,568 http://www.youtube.com/user/INAirtel

• TataDocomo: 4,278 http://www.youtube.com/user/tatadocomo

Brand Comparison on Youtube

• For Vodafone India, videos with 21 to 40 secs generate maximum views. Vodafone India has 54 videos in this duration and 10,972,347 total views

• Airtel India (select InAirtel from dropdown. Chart is not shown above) has maximum videos in greater than 3 mins video duration and total views for videos in this duration is 888,147. Airtel India gets maximum views for videos in 41 to 60 secs

• Tata Docomo has maximum videos (12) in 21 to 40 secs duration and they generate maximum views. Total 1,175,410 views

Brand Comparison on Youtube

Brand Comparison on Youtube

Brand Comparison on Youtube Most Rated Video

Brand Comparison on Youtube

Brand Comparison on Youtube

Thank You!