Listening to the enterprise

Georgia State Agency Social Media Summit

LISTENING TO THE ENTERPRISE

#TeamGaSocial

1. How to aggregate content from across the enterprise

2. How to make use of aggregated content

3. How to build your own aggregates for strategic listening

What we’ll cover…What we’ll cover…

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Let’s get to work!Let’s get to work!

“If you’re too busy talking,You’re not busy listening.” -- Zac Brown Band

#TeamGaSocial

#TeamGaSocial

1. Facebook

2. Twitter

3. RSS

Pick a few sources that make sense…Pick a few sources that make sense…

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Facebook “Interest List”Facebook “Interest List”

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Twitter “List”Twitter “List”

RSS ReaderRSS Reader

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1. Feedly

2. The Old Reader

3. Flipboard

4. AOL Reader (Yes, AOL)

5. Digg Reader

Alternatives to Google ReaderAlternatives to Google Reader

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1. #GaGov

2. #TeamGa

3. #ExploreGeorgia

4. #GaDoE

5. #GaWX

6. And now…

And don’t forget #hashtags!And don’t forget #hashtags!

#TeamGaSocial

Please live tweet your thoughts and questions to #TeamGaSocial

Please live tweet your thoughts and questions to #TeamGaSocial

1. Curate related news for your agency’s channels

2. Identify items of interest for your leadership

3. Identify opportunities to work closer with partner agencies

4. Provide insight to the C-Suite

5. Keep your agency up-to-date on best practices and trends

OK…But what do you do with all that content?

OK…But what do you do with all that content?

#TeamGaSocial

"With the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.”

-- Josh Sternberg

The Curator:

#TeamGaSocial

Build your own Facebook listBuild your own Facebook list

Step 1: Identify a group of content creators central to your business, and then find their official Facebook pages

Step 2: Add these pages to your interest listStep 3: Add your new interest list to your “favorites” bar

#TeamGaSocial

Build your own Twitter listBuild your own Twitter list

Step 1: Identify a group of content creators central to your business, and then find their official Twitter profiles

Step 2: Add these profiles to your listStep 3: Maintain a healthy list by removing members who tweet too frequently or not frequently enough

#TeamGaSocial

Build your own RSS listBuild your own RSS list

Step 1: Identify a group of content creators central to your business, and then find their primary website RSS feeds

Step 2: Add their RSS urls to your RSS aggregate’s listStep 3: Maintain a healthy list by removing pages that post too frequently or not frequently enough – or who post poorly formatted content

#TeamGaSocial

1. How to aggregate content from across the enterprise - Using Facebook, Twitter & RSS

2. How to make use of aggregated content - Through strategic curation

3. How to build your own aggregates for strategic listening - Target, build & listen!

What we covered…What we covered…

#TeamGaSocial

{ Phase 1 }

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