Localization, Scalability, and Consistency

Localization, Scalability and Consistency

Flickr:

Beverl

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@gretylkinsey

Gretyl Kinsey

Scriptorium

30

Gretyl Kinsey@gretylkinsey

Technical ConsultantScriptorium Publishingwww.scriptorium.com

Specializes in:Content strategyTechnical and

marketing communication

Tools and technologies

@gretylkinsey

Flickr:

See-m

ing

Lee

Content strategy

Flickr:

Ph

illip

Pessar

@gretylkinsey

@gretylkinsey

Localization

Flic

kr:

Jose

f S

tuef

er

@gretylkinsey

Prepare your content

Flic

kr:

Tan

aka

Juu

yoh

@gretylkinsey

Prepare your content

Use consistent terminology

Avoid jargon

Practice cultural awareness

Flic

kr:

Tan

aka

Juu

yoh

Plan ahead

@gretylkinsey

Flickr:

David

Evers

@gretylkinsey

Scalability

Flickr:

Ch

i K

ing

@gretylkinsey

Roadblocks to scaling up

Flickr:

Bert

Kau

fman

n

@gretylkinsey

Consistency

Flickr:

Asp

aru

kh

Akan

ayev

Consistency

@gretylkinsey

Language

Style

Structure

Presentation

Branding

Flickr:

Asp

aru

kh

Akan

ayev

Inconsistency

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Flickr:

Garr

y K

nig

ht

Inconsistency

@gretylkinsey

Makes translation difficult

Makes conversion difficult

Introduces accessibility issues

Hurts your brand

Flickr:

Garr

y K

nig

ht

Getting consistent

@gretylkinsey

Flickr:

Asp

aru

kh

Akan

ayev

The payoff

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Flickr:

Pau

l B

ica

Contact information

@gretylkinsey

Flickr:

Moyan

Bre

nn

Gretyl KinseyScriptorium Publishing

Web: www.scriptorium.comEmail:

gkinsey@scriptorium.comTwitter: @gretylkinsey