Location3 media - iStrategy Atlanta

Of  course  it  was.  

So…can  you  tell  me  if  the  campaign  was  successful?  

Integrated KPIs Develop socially focused KPIs, integrating Paid, Earned and Owned platforms as data sources.

21  

1.  Engagement

2.  Awareness

3.  Performance

4.  Fan Growth

5.  Conversation KPIs

Earned

Paid

Owned

New Key Performance Indicators

22  

Engagement   Awareness   Performance   Fan  Growth   Conversa6on  

PAID   Interac<on   Impressions   Click  Through  Rate   Likes  

Self-­‐Reported   Cost  Per  

Display   View  Through   Post  Click  

FB  EA   Post  View  

Search   Interac<on  Rate  

Surveys  

Gaming  

OWNED   Added  App   Page  Views   Likes  

Outbound  referrals   Video  Views   SMS  opt-­‐ins  

TAE   Site  Interac<ons   Time  Spent   eMail  opt-­‐ins  

FB  FP   Favorites   Self-­‐reported  

YouTube   Ra<ngs   Unique  visitor  

Mobile   Like  

Surveys  

EARNED   Like     Impressions   Fan  Page  Likes   Volume  

Comment   Subscribers   Sen<ment  

TwiRer   Share   Followers   Source  

FB  Wall   Retweet   Influencers  

YouTube   Reblog  

WOM   Click  Through  

AXE  Voice   UGC  

Blogger  Outreach