View
3.507
Download
9
Category
Preview:
Citation preview
Nestle Maggi
BY: •AFTAB SAYED•HARSH MELWANI•JAPJEEV SINGH•PARTH KHAKHAR•PRITHVEERAJ WHABI
Introduction toMaggi
Introduction to the productNestle India Ltd. (NIL)•Introduced in 1982•Subsidairy of the global FMCG Major Nestlé
New Food Category all together•Instant noodles•Retained its leadership until the early 2000s
In 2005, NIL started a healthy range
Maggi 2 minutes Noodles•It has market share of well over 90%
No serious Rivals in years yet.•ITC came out with ready to eat pasta
Only past 25 years did the brand take aboard a celebrity (Preity Zinta)
Evolution of Maggi
Competition
Competitive strategy
Maggi 2 minutes NoodlesIt has market share of well over 90%
No serious Rivals in years yet.ITC came out with ready to eat pasta
Only past 25 years did the brand take aboard a celebrity (Preity Zinta)
Recommended