Make An Impact In Governmental Affairs

Make an Impact in

Governmental Affairs

Wright Andrews Bennet Kelley

Wright AndrewsFounder – Butera & Andrews

Chief Legislative Asst. Sen. Sam Nunn

President of Amer. League of Lobbyists Top 50 Lobbyists

Washingtonian Magazine

Bennet KelleyFounder – Internet Law Center

AGC, Director of Gov’t Affairs -- ValueClick

Nat’l Co-Chair -- DNC’s Saxophone Club

Co-Vice Chair -- Cal. Bar Cyberspace Comm.

LA Press Club Awards for Commentary

Began career with one of Washington’s top lobbyist

Clippings

Getting Past the “L” Word

Spot the Lobbyist

Two Cautionary Tales

What happens in Washington stays near Vegas.

The tale of the cookie that was a spy.

Coming Attractions Behavioral Targeting Privacy Email Legislation Amazon Tax Download Tax Utah

Internet Industry Assn Warning

The inability of the industry to engage in policy issues with anything more than loose coalitions and ad hoc committees has left the industry vulnerable to stronger and well-organized competitors who are better able to work together to achieve policy goals.

Results: The lack of any educational programs or outreach

to policy makers, “leaving a disastrous gap in their ability to understand the industry and its issues.”

The lack of early warning capabilities, so that industry is frequently caught off guard.

The inability to quickly commit resources to respond to threats.

Measuring Internet Players’ DC Clout

50 Company SampleAmerican Airlines

Boeing Fed Ex United Airlines Ford GM Apple Intel Microsoft Oracle RedHat Verisign Lockheed MartinNorthrop Grumman PG&E Southern Co. Charles Schwab Tenet Healthcare

Qwest Sirius/XM Tmobile VerizonAltria IAC

AmazonAmazon Drugstore EarthLink

eBay eBay Etrade

GoogleGoogle Monster.com Overstock.com United Online

YahooYahoo

AllstateBlue Cross GE Xerox Exxon/Mobil Eli Lilly Glaxo Smith KleinJohnson & Johnson Pfizer Proctor & GambleCox EnterprisesAT&T Clear Channel Comcast Motorola

Qualcomm

Lobby/PAC Expenditures 2003-2008

AT&T - $80MM

Microsoft - $18MM

Amazon, eBay GoogleYahoo Combined

$10.6MM

Average $9.2MM

Total Lobbying/PACs 2003-2008Over $100MM:

US Chamber of Commerce AARP AMA

Over $50MM AT&T National Assn of Realtors Microsoft

Over $20MM Ford Comcast Cellular & Telecomm Internet Assn National Fed of Independent Businesses

Over $1MM Outdoor Advertising Assn Direct Marketing Assn Digital Media Assn American Assn of Adv.

Agencies

New Entrants Interactive Advertising

Bureau Internet Commerce Assn

Google, Yahoo, Amazon and eBay – 6 Yr Total: $14.1MM

War is Politics by Other Means – Carl von Clausewitz

Lobbying is Business by Other Means – Bennet Kelley

Political Actions, Business Consequences

Many Davids > Goliath

Fortune Power 25 (2001)

1.  Nat'l Rifle Ass'n2.  AARP3.  Nat'l Fed of Independent Business4.  American Israel For Affairs Comm. 5.  Ass'n of Trial Lawyers of America6.  AFL-CIO

9.  Nat'l Ass'n of RealtorsAlso includes American Medical Ass’n, National Education Ass’n, American Farm Bureau, National Right to Life Committee, Nat’l Restaurant Ass’n.

Key Factors Influencing Legislative Decisions Policy

Policy Arguments/Solutions Level of Congressional

Understanding of Issues Costs, Jobs & Competitiveness

Players Media Grassroots Committee and/or Subcommittee Congressional Leadership) Administration Industry

Key Variables Political Strength & Level of

Commitment of Sponsors Nature & Strength of

Opposition Campaign Contributions Timing Key Player Involvement Coalition Lobbying

Ten Tips for Effective Lobbying1. Be Informed About Them2. Be Prepared3. Be on Time4. Be Brief and Focused5. Be Factual6. Ask Questions7. Be Courteous8. Be a Constituent9. Request Something10. Follow Up

#11: Don’t Assume They Understand Your Business

What do you think of Affiliate

Marketing?

Remember Uncle TedI just the other day got, an

internet was sent by my staff at 10 o'clock in the morning on Friday and I just got it yesterday. Why? Because it got tangled up with all these things going on the internet ... They want to deliver vast amounts of information over the internet. And again, the internet is not something you just dump something on. It's not a truck. It's a series of tubes. .

Make It Relevant Economic

Benefits/Consequences Jobs (within district) Consumer Benefit/Loss

Survey Data White Hats On Your Side

Associations Many assume

monitoring role Beyond that requires

commitment Washington Presence Staffing Key companies

participating PAC

Establishing & Maintaining Clout Relationship Building Grassroots Network Lobbying Media Maintaining Presence

Questions?

Wright AndrewsButera & Andrews1301 Pennsylvania Ave., NW, Suite 500Washington, DC 20004Phone: 202-347-6875 Fax: 202-347-6876wandrews@butera-andrews.comwww.butera-andrews.com

Bennet KelleyInternet Law Center100 Wilshire Blvd, Suite 950Santa Monica, CA 90401 Phone: 310-452-0401 Fax: 702-924-8740bkelley@internetlawcenter.netwww.internetlawcenter.netSanta Monica Washington South Carolina