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The slides from my presentation at the Australasian Talent Conference in Melbourne on December 2.
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YOURYOUR BRANDBRAND
ISN’T REALLYISN T REALLY YOURSYOURS.
YOU CAN’T BEYOU CAN T BE
CONTENTCONTENTISN’T SOCIAL.
CONVERSATION ISCONVERSATION IS.
CONTEXTCONTEXT MEANSMEANS
CONTRASTCONTRAST
TWO EARSTWO EARS.ONE MOUTHONE MOUTH.
(FOR A REASON)(FOR A REASON)
IF IT’SIF IT S MEANINGLESSMEANINGLESS,
THEN IT’S
MEANING LESSMEANING LESS
10 QUICK PRINCIPLES10 QUICK PRINCIPLES
STAY C L A S SYSTAY C.L.A.S.SY
ConciseLogicalLogicalAuthenticAuthenticSi lSimpleSolution
HAVE A PLANHAVE A PLAN.
NEVER LETNEVER LET THEM SEE YOU
BLEEDBLEED
IS THE NEWIS THE NEW
.
SIMPLICITY IS CUT-THROUGHSIMPLICITY IS CUT-THROUGH.
DEFINE THEN REFINEDEFINE, THEN REFINE.(NOT ‘DEFINE, THEN REDEFINE’. )
BEBE
, NOT
.
ONE VOICEONE VOICE, ONE VISION.
YOU WON’TYOU WON T EVEREVER
PLEASE EVERYONEEVERYONE.
( )(LOG OFF, WALK AWAY)
QUESTIONS?QUESTIONS?
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