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103/13/08
eComm2008
Operator-friendly VoIP:No longer an
oxymoron
203/13/08
eComm2008
The belief:
303/13/08
eComm2008
VoIP + Mobile Operators =
403/13/08
eComm2008
&
503/13/08
eComm2008
Cellular VoIPx
603/13/08
eComm2008
Why?
703/13/08
eComm2008
Mobile VoIP means voice over data, right?
803/13/08
eComm2008
Wrong!
903/13/08
eComm2008
Doesn’t work technically
1003/13/08
eComm2008
Handset CPUs and memory and batteries not appropriate
1103/13/08
eComm2008
3G ≠ 4G
1203/13/08
eComm2008
Unhappy callers on both ends
Even PTT over data is difficult
1303/13/08
eComm2008
More important: biz doesn’t work
1403/13/08
eComm2008
Reduction in MOUs
1503/13/08
eComm2008
Fill data pipe + destroy voice $$$= unhappy operators
1603/13/08
eComm2008
With iSkoot solution: VoIP + Mobile Operators =
1703/13/08
eComm2008
&
1803/13/08
eComm2008
Why?
1903/13/08
eComm2008
Luke, use the voice(channel)
2003/13/08
eComm2008
Preserve and Increase (high margin) MOUs
2103/13/08
eComm2008
Use voice network for “last mile”
2203/13/08
eComm2008
Use data channel appropriately: presence, buddy list, chat, call set up
2303/13/08
eComm2008
Bring benefits of IP telephony to mobile
Use iSkoot software and SIP gateway to connect to cloud
2403/13/08
eComm2008
Purpose-built trillion$ voice network is pretty darn good for voice
2503/13/08
eComm2008
Proof?
2603/13/08
eComm2008
Skypephone
2703/13/08
eComm2008
“Highly Commended” (i.e. 2nd place)
Best Mobile Handset or Device2008 Mobile Congress
2803/13/08
eComm2008
8 countries10s millions of MOUs
Essential customer acquisition tool
2903/13/08
eComm2008
&
3003/13/08
eComm2008
How ‘bout them Reese’s?
An eComm 2008 presentation –
http://eCommMedia.com for more
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