Market To An Audience of One - Real-time context makes individualized marketing truly personal

Marcus Ruebsam, SVP, Solution Management, SAP

MARKET TO AN AUDIENCE OF ONEReal-time context makes individualized marketing truly personal

MARKETING IS BROKEN.

WHAT’S NOT BROKEN? SEARCH

CONTEXT MAKES THE DIFFERENCE.

DATA IS THE FUEL TO OPTIMIZE CUSTOMER

EXPERIENCE AND BUSINESS RESULTS.

LEGACY APPLICATIONS, INTEGRATION, AND DATA SILOS MAKE THIS IMPOSSIBLE TODAY. CRM. WEB CMS. MOBILE. MARKETING. OMS. STORES. CONTACT CENTERS. ETC.

WE ATTACK THE CORE OF THIS PROBLEM

WE ARE INVESTING HEAVILY DELIVER OUR VISION.

AND SOLVE THIS PROBLEM FOR MARKETERS.

PROFILE

IMP

LIC

ITE

XP

LICIT

RELEVANCE

NORMALIZATION

ENGAGEMENT

LISTENING

BROWSECLICKOPEN

CLOSEIGNORE

WALK-BYHOVER

BUY

REGISTER

SUBSCRIBE

RETURN

COMPLETE

SEND

SHARE

EVENTS FROM

TRIGGERS TO

WHAT THEYHAVE DONE

WHAT THEYMAY DO

WHAT THEYARE DOING NOW

REAL-TIMEINDIVIDUALIZATION PRESENTATION OF

RELEVANT CONTENTACROSS TOUCHPOINTS

[ SITES, APPS, ADS, EMAIL ]

THE CUSTOMER

HYBRIS MARKETING – PRODUCT VIEW

MARKETINGDATA

MANAGEMENT

SERVICE

SALES

3RD PARTY DATA

ESPs

COMMERCE

DSPs

DATA PROVIDERS

MSPs

AD PLATFORMS

Batch & Events Batch & EventsDATA INTEGRATION

HUB

ORCHESTRATEPLANINSIGHTS

ACQUIRE CONVERT RETAIN

AVAILABLE NOW.CLOUD, OR ON PREMISE.

DELIVERED THROUGH OUR ECOSYSTEM.

KEY Early Customers

SamsungIncreasing profit through improved customer experience

Nespresso Next level consumer intimacy

T-MobileUn-carrier strategy, moving the customer to the centerLuxotticaAligned data driven marketing

NHLPersonalized fan engagement Vancouver CanucksPersonalized fan engagement

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THANK YOU

BOOTH #113