Marketers See Think Wonder

see

think

wonder

Awareness rules?

The bigger the better?

Future… …was!

Flattening world

information access isn’t restricted anymore

The cast of mouth and ear has changed

wait and see?

by the way: the majority of Titanic victims were healthy

Handling the future

Who is the real star?

Online already left the bedrooms

Experience

Worlds merge

only a machine?

Success – a question of access

myspace is not your space!

Connection shift

Content is King?

Context is King!

=

Future mobile devices will become the better fingerprint

Word of Mouth…

…meets Word of Mouse

If you don‘t have a strategy, any campaign can take you there

Media organisations have learned how to buy sausage and bread for the cheapest price,...

...they haven‘t learned how to create great tasting hot-dogs

Think outside the box

Before you speak, make sure that what you say is better than silence

Remark: from near you will read “love”, from distance you will read “hate” (think about it)

Format or message minded?

Traditional advertising is buying time, new advertising is about creating time

Rethink

It won’t be easy

We live a life in beta

fail fast, learn fast, fix fast

thnx & thnk

contact: martin@roundhead.de