Marketing Management 2 ppt

Marketing Management-II VeRtigo: get addicted

A virtual gaming arcade

Submitted By: Krishna Bhawsar(07)

“VeRtigo VR Gaming Centre”

A computer generated world with which user can interact is called Virtual Environment

The illusion of being in the created environment is accomplished by motion sensors that pick up user’s movement ……usually in real time

Segmentation

Metro city Teenager Youth

Competitive scenario

Direct competitors

Virtuix Omni

Do-It-Yourself (DIY) VR kit

Indirect competitors

Watching TV

Going to movies

Surfing on internet

Value proposition

First time in India Unique experience High standards We care about your happiness

Integrated Marketing Communications Plan

Communications objective

Message Strategy

Creative strategy• Informational

appeal• Transformational

Appeal

Selection of marketing channels

Establishing the budget

Measuring results

Marketing Research Process

Managerial decision problems

Managerial research problemsManagerial research questions

Hypotheses

Information Need

Awareness of peopleDemand of service

ProfitabilityAge of interested people

Income of peopleMoney spent on entertainment

Research Design

Exploratory research

Secondary data qualitative research

Small sample size

Questionnaire

Sampling Plan

Target population

Sampling frame

Sampling technique

Sample size

Thank You