MATI- Marketing & Ad:Tech Israel_2.1.14_overview

TEL AVIV MATI

Conference Marketing

& Ad Tech Israel

Devoted to Digital Advertisin

g

February 11, 2014

in Tel Aviv

Main Topics: Open-Source Marketing, Real-Time Advertising, The New Social, Connected CRM, The Future of Shopping, Mobile Done Right, Cloud-based Marketing…

Format: 10 minute, TED style lectures…NO PANELS

Presenters: C-levels from top Brands, Publishers & Agencies

Israel’s only event for DIGITAL ADVERTISING

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63 Israeli companies listed on Nasdaq, with combined $34 billion market cap. NYSE hosts 16 Israeli companies, with $51 billion market

cap

Israeli Ad:Tech has DISRUPTED the Ad Industry

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1500 registered tech start-ups in

advertising & marketing

World #2 start-up ecosystem

(Startup Genome, Nov, 2012)

220 Israeli R&D Centers of multi-

national corporations

Recent Notable exits in the sector :

More than $2 billion in Digital Media exits in 2013

Adap.TV $405 million, by AOL

Wix $800 million market cap Nov, 2013 IPO

NDS $5.2 billion by Cisco

MediaMind $517 million by DG

PrimeSense $330 million, by Apple

Waze$1.15 billion, acquired by Google

Amobee $321 million by SingTel

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Levi Shapiro has created another MATI Conference

During a 20 year career in media and tech in the US, EU and APAC, Levi Shapirolaunched new business units (IBM), new products (Toyota) and new companies (Two Minute Television, Snack Mobile, etc)

Mr. Shapiro founded two mobile start-ups and grew a research company from zero to sale.

Besides serving as a Managing Partner in the JIMMI Fund, he is an Adjunct Professor at IDC Herzliya, Mentor in Residence at The Hive (a Tel Aviv accelerator) and writes a bi-weekly column about digital media and technology for the Jerusalem Post He is a graduate of Tulane (BA), Cornell (Asian Studies) and MIT (MBA)

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Levi Shapiro produced 3 Israeli conferences in 2013 :

Attendee Profile from last MATI, Feb 2013

Highly Technical 74% have engineering degree

Start-ups & Tech Talent 82% from start-ups

High Engagement 92% accessed online conference materials after conference

Presenting companies from 2013 Summit

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Join Israel’s only conference focussed purely on Digital Advertising: Feb 11, 2014

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Conferences : TED style Keynotes means 10 min lectures by top execs

Half Day of targeted b2b meetings with elite tech start-ups

Half Day visit to R&D Centers of Microsoft and Google

Optional Haifa tour: Technion, IBM, Nielsen, etc

MATI : 3 Days of Learning

Mario Herger, Head of Gamification,SAP (2013 presenter)

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Business Contest

15 startups in Semi-Finals; 6 in Finals

5 min presentations

Winners chosen by international VIPs

Winner and 1st Runner Up each receive over $20,000 of services: legal, accounting, PR, IP, UX, tech, recruiting, social media marketing, b2b, fundraising, etc

World-Class Venue

Smolarz Auditorium: Tel Aviv University

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Delegations: MEC (WPP), Korea, Japan

Dreambank (Korea): Delegation of new media executives arranged by Dreambank, consortium of Korea’s 20 largest bankso Mobile/social/ advertising startups o Government officialso Journalists

IBM Japan: Head of Media & Entertainment team to bring a delegation of top Japanese clientso Prominent advertising industry figureso Senior media executives

MEC (WPP): Entire Executive Committee from $1 billion media agency at WPP Group visits Israel and brings ~5 clientso CEO, CFO, CMO, Head of EMEA, Head of NA, etco 5 of MEC’s largest clients to join (ie Marriott, GE, AT&T,

Orange, Chevron, Visa, etc)11

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Experienced Organizing

TeamIsrael:- Levi Shapiro, Partner, JIMMI Fund: levi.shapiro@gmail.com

- Dr. Gali Einav, Professor, IDC Herzliya

US Tel: +1 212 929 6379

Israel Tel: +972 52 342 41 49

France:

Valerie Zarka, Managing partner

valzarka@gmail.com

FR Tél : + 33 6 63 09 20 21

Israel Tél : + 972 54 556 16 54

Book now for Tuesday, February

11 2014 !

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