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Eseune Business School takes its MBA students to China for full immersion with its business environment. The activities take place not only in the classroom. Students have direct contact with Chinese and International organizations while visiting and doing internships. In order to understand some of China’s long history, students carry out activities at some of its main tourist venues. This presentation was used for the preparation class of an activity carried out at the Great Wall. Students learned some China’s history while experiencing some tourism at Mutianyu Great Wall. They exchanged ideas with local Chinese people while developing their communication skills in a Chinese environment. Last, they contributed with some bags to try to help to keep the National Park clean and tidy. If you would like to know more about Eseune Business Schools programs: www.eseune.edu/english.
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1
Great Wall
Global Emergency Markets MBAExecutive MBA & Global MBA
中国 – 北京, 2012年Beijing (China), 2012
马路易Luis Martin-Domingo
长成cháng chéng
2
Tourist Venues
Beijing
Xi’an
Terracotta
Great Wall
Forbidden City
3
Eseune at the Great Wall
1
Busto Wall
2WallHike
3VillageLunchhistory
4Highway
toBeijing
4
Previous Objectives
Tourism History Fun
5
New Objectives
Commu-nication
RuralChina
Sustaina-bility
Tourism History Fun
6
7VillageXizhazi 西栅子
1HotelBus
to Wall
6Traditional
WallHike
8Eco-Hike
Hiking While
CleaningGW
9Highway
toBeijing
5Restored
WallHike
3Cable Car
2Great WallMutianyu
Video
7
Objective1Objectives Objective
2Objective
3 … … …
IdeaIntro Class
OutdoorClass
Homework
Wrap-upClass
MaterialGeneration
ProposalOK
No
Feedback
MaterialPPT Video
Class MethodologyLuis Martín-Domingo - July 2012
Class info
8
IdeaOutdoorClass Homework Wrap-up
ClassMaterial
GenerationProposal
OK
No
Feedback
Material
VideoYoutubeTudou
GEM-MBA Oct 2012 – Great Wall Luis Martín-Domingo - Oct 2012
TourismChinaObjectives History Rural Communi-
cationSustaina-
bility Fun
PPTSlideshare
Class infoThinkbinder
Intro Class
9
Values
10
Values
1 2
3 4
11
Values
1 Pe
ople
2 Inn
ovati
on
3 Gl
obal
4 Ac
tion
12
1 - People
Key organizations | new skills | ideas
13
Activity
YouCommunication in China
Present yourself in 1 minute as if you were in front of a Chinese person (highlight one point)
1 Pe
ople
Clas
s
14
Innovation
Different - Out of the box | Mistakes
15
Video - prepared to be wrong
“If you are not prepared to be wrong, you will never come up with anything original”Source: sirkenrobinson.com - Youbube
2 Inn
ovati
on
16
I am prepared to be wrong
2 Inn
ovati
on
17
I am prepared to be wrong
2 Inn
ovati
on
18
Communication
2 Inn
ovati
on
Video
19
Video Example – Tesco South Korea
Source: Youtube click here for the link
20
Video Introduction
1.- Idea
2.- Script
3.- Story board
4.- Plan for shooting
5.- Shooting: Video images
6.- Video montage: Images + Sounds>> careful with author rights – www.jamendo.com)
Video
21
Activity
Communication in ChinaAt the great wall
Let’s make groups for the activity (one camera at each one)
To prepare the video script
2 Inn
ovati
on
Clas
s
22
Global
Location | Culture | History
23
China’s Size1:10 thumb rule
CN
3 Gl
obal
Venezuela
x 10x 50Colombia
x 10x 30
Costa Rica
x 300x 105
Spain
x 20x 30
Mexico
x 5x 12
Romania
x 40x 70
x 7x 45Peru
x 120x 400Panama
Sour
ce: w
ww.w
ikipe
dia.or
g
x 20x 100 Zimbawe
24
China’s Size vs. US & BRIC
CN
3 Gl
obal
x 1x 4USA
x 1x 7Brazil
Russia
x 0.5x 9
x 3x 1India
Sour
ce: w
ww.w
ikipe
dia.or
g
25
14 neighbor countries
1
2
3
4
5
6
7
9
10 11
12
13 14
CN Neighbor countries
North Korea 1
Russia 2
Mongolia 3
Kazakhstan 4
Kyrgyzstan 5
Tajikistan 6
Afghanistan 7
Pakistan 8
India 9
Nepal 10
Bhutan 11
Myanmar 12
Laos 13
Vietnam 14
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
26
Long History
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
27
China 220 BC: Qin Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
28
China 200 BC- 200 AD: Han Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
29
China 200- 300 AD: Three Kingdoms
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
30
China - 600 AD: Sui Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
31
China 700 AD: Tang Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
32
China 900-1200: Song Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
33
China 1200 – 1300: Yuan Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
34
China 1300 – 1600: Ming Dynasty
3 Gl
obal
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
Sour
ce: w
ww.w
ikipe
dia.or
g
35
China 1600 – 1900: Qing Dynasty
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
36
China Present
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
3 Gl
obal
Sour
ce: w
ww.w
ikipe
dia.or
g
37
Summary
Time line
Today
221 BC
280
960
1279
1644
207 BC
581
617
1911
Today
1368
220
1
2
3
4
5
6
7
9
10 11
12
13 14
3 Gl
obal
Area Population
Sour
ce: w
ww.w
ikipe
dia.or
g
38
Activity
At the great wall Some history
What happens to the great wall during the different dynasties?
Will be presented at the wall.
3 Gl
obal
Time line
Today
221 BC
280
960
1644
207 BC
581
617
1911
Today
1368
220
1279
Clas
s
39
Action
Communication | Tourism | Rural | Sustainable
40
7VillageXizhazi 西栅子
1HotelBus
to Wall
6Traditional
WallHike
8Eco-Hike
Hiking While
CleaningGW
9Highway
toBeijing
5Restored
WallHike
3Cable Car
2Great WallMutianyu
Video
4
41
Objectives
Tourism History Fun
Sustaina-bility
Commu-nication
4
Rural
42
Some Tourist Venues
Beijing
Xi’an
Terracotta
Great Wall
Forbidden City
4
43
Great Wall Tourism
RestoredWall
Mutianyu
RuralTourism
Xizhazi
4
44
Rural Vs. Urban Income
0
5000
10000
15000
20000
25000 Renta anual disponible per cápitaRural Urbana
Source: NBS, National Bureau of Statistics
1 USD = 6.33 RMB
1 Eur = 8.20 RMB26 Sep 2012 source: oanda.com:
4
45
Social Structure
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
jóvenes profesionales urbanos
800
450
65
5
10
50
2004
Niv
el d
e re
nta
656
498
192
12
25
155
2011
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
población rural
resto población
urbana
clase media-alta urbana
“nuevos ricos”
clase media-alta urbana
“nuevos ricos”
jóvenes profesionales urbanos
800
450
65
5
10
50
2004
800
450
65
5
10
50
800800
450450
65
5
10
50
6565
5
10
50
2004
Niv
el d
e re
nta
656
498
192
12
25
155
2011
656
498
192
12
25
155
656656
498498
192
12
25
155
192192
12
25
155
2011
Source: ICEX
“new rich people”
urban young professionals
urban medium-high class
Otherurban
population
ruralpopulation
Rent
4
46
Objectives
Tourism History Fun
Sustaina-bility
Commu-nication
4
Rural
47
History at the Wall
4 Time line
Today
221 BC
280
960
1644
207 BC
581
617
1911
Today
1368
220
1279
48
Communication
Tourism History Fun
Commu-nicationRural
4
Sustaina-bility
Video
49
Sustainability
Tourism History Fun
Commu-nicationRural
4
Sustaina-bility
50
Sustainable
Sour
ce: w
ww.ac
-nan
cy-m
etz.fr
4
51
Trash Bags / Eco-Hike
4
8Eco-Hike
Hiking While
CleaningGW
52
7Village
Xizhazi Dep西栅子
1HotelBus
to Wal
6Traditional
WallHike End
9Highway Beijing Arrival
5Restored
WallHike
4
8Eco-Hike
Hiking While
CleaningGW
3Cable Car
Stationat the top
2Great WallMutianyu慕田峪Ticket
Cable Car Day 1Day 2
53
Sustainability
Tourism History Fun
Commu-nicationRural Sustaina-
bility
4
54
Video - Eseune Great Wall April 2012
Source: Youtube click here for the link
4
55
Great Wall
Global Emergency Markets MBAExecutive MBA & Global MBA
中国 – 北京, 2012年Beijing (China), 2012
马路易Luis Martin-Domingo
长成cháng chéng
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