Media Disruption in the Digital Age

Media disruption in the digital age •  Current developments and trends •  Opportunities and responses •  Questions

PR and Disruption Conference 10 July @nicnewman

Nic Newman: 10 years developing new products for BBC News, BBC Sport, Weather and Local

Visiting Fellow writing on new technology and the future of journalism

Digital strategy, product management, process change

Reuters Institutefor the Study of Journalism

Disrupters for the next five years

MOBILE + SOCIAL + VISUAL

Seeds sown in 2012 - Social

Seeds sown in 2012 - Social

Seeds sown in 2012 - Social

6 days to 100m Most referrals via mobile (25m) then Facebook (9m)

Mobile

In eight years, we went from nobody having smartphones to capture the new Pope, to everyone having them

Smartphone tipping points - UK

60% of traffic to London 2012 came from mobile devices 30% of traffic to major news sites now comes from mobile

Pillars of post PC world are now in place

•  High speed broadband (anytime, anywhere)

•  Multiple devices and access points

•  Global social networks

•  Digitally literate audiences

•  (Frictionless payment)

Faster connections on the way

5 x faster 3-5 more providers this year Tethering of PC’s and other devices

Bigger screens - Phablet

We are making fewer calls and using more data – screens WILL get bigger

Tablet kills the e-reader

7” tablets drive growth

Disruption of TV

•  Competition for audiences

•  Competition for talent •  Competition from

everywhere

Rise of over the top video (OTT)

Mobile as remote control

Emphasis will shift to 'over the top' boxes + mobile phone and tablet as the place to browse and select content, and then play on TV

You Tube to charge for premium content

Facilitating NEW models for creators to monetise video content (this spring) eg via new frictionless payment

The fifth screen?

Vuzix – wearable intelligent headsets

The fifth screen?

News alerts to your smart watch from Pebble

What does this mean for us?

1. Single service multiple screens …

1. Single service multiple screens …

Single content hub 4 (5) screens

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Integrated newsrooms as a response to audience fragmentation and real time environment

Fast Joined-up Multimedia Social media at heart

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Corporate communications is going the same way

§  Complex organisations finding they need more integrated operations to deal with faster news environment

•  Creating physical proximity is seen as first step to better news control

•  Reorganising based on audience needs, not organisational units

•  Digital comms teams (once separate) are being integrated

•  New technical system to underpin new workflows and drive efficiency

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Integrated BA Olympics Campaign:

#HomeAdvantage

1. Single campaign – multiple screens

Newspapers stop being newspapers Newspaper sites 3million+ streams on election night Significant ramp ups in capacity (eg WSJ, W Post)

2. Multimedia not monomedia

2. Multimedia not monomedia

New emphasis on VISUAL content and interfaces

Personal Analytics Games New forms of Video Visual interfaces

3. Stream based information

3. Stream based information

“Rarely have we been able to create a compelling destination that was so engaging in such a short period of time on the Web.” Jill Abramson NYT

4. New interactive storytelling

5. Working with the community

Recap

•  Platform neutral thinking, audiences first •  Focus on visual storytelling and engagement •  Rise of the (real-time) stream •  Maximising potential of new technology •  Building trust and community

THANK YOU Nic Newman

nic@newmandigital.co.uk