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A BRIEF INTRODUCTION TO THE CORPORATE COMMUNICATION
OFFICE
Corporate communication is a set of activities involved in managing and orchestrating al l internal and external communications, PR and Media.
Our Office
! Marketing ! PR & Media ! Activities ! Web & E-Communications ! Design & Content
Development
! Branding!! Product: Programs, data ! Sales: Advertising, exhibitions,
government institutions, schools. ! Exchange gateway!! Facilities rented: Rooms, Auditorium
etc.!
! Social media: Facebook, twitter, Google+, Instagram.
! Newspapers: press releases, report, articles, polls.
! Radio.!! Television.!
! Exhibitions.!! Graduation Ceremonies.!! Open day.!! Student activities.!! Community services!
! Corporate identity : !to give the organizations a visual “Brand” !
! Website design elements : !banners, background, menus,….etc.
! Packaging: !stationery, corporate gifts….etc.
! Publications: !Text books, college magazine, supplements
! Advertisements in: !Newspaper & magazines
! Exhibitions: !Stands, banners, rollups
! Web Development!web mastering of corporate website, micro-sites and intranet portal.!
! SEO:!Search Engine Optimization to manage MEC's online presence.
! Site Analytics : !monitoring visitor behavior, demographics, page hits, bounce rates etc.
! Event Publicity!Through E-channels Corporate HTML E-mails or major events.
! Academic Alerts : !Exam timetables, Master Timetable, Handbooks, workshops
! SMS Gateway : !Important alerts, class changes, notifications
! Project requirements collections !
! Estimating project timeframe!! SMS producing & web updates !! Content development &
translation !! Publicity !
Abeer Khalaf Khalfan ALMazrooei Content Developer
Mohamed Ahamed Halawa Concept Designer
Abdul Rahman Said Abdallah Corporate Communica5on Execu5ve
Ritesh Rajendran Web Developer
Jaber Salim Ali Al Ajmi Team Leader
THANK YOU
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